{"id":1299,"date":"2019-12-04T00:03:13","date_gmt":"2019-12-04T00:03:13","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=1299"},"modified":"2020-11-18T01:48:36","modified_gmt":"2020-11-18T01:48:36","slug":"consejos-para-crear-una-campana-de-email-marketing-efectiva","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/consejos-para-crear-una-campana-de-email-marketing-efectiva\/","title":{"rendered":"7 Consejos para crear una campa\u00f1a de email marketing efectiva"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con el paso de los a\u00f1os, la <strong><a href=\"https:\/\/ibo.pe\/servicios\/email-marketing\">campa\u00f1a de<\/a><\/strong><a href=\"https:\/\/ibo.pe\/servicios\/email-marketing\"> <\/a><strong><a href=\"https:\/\/ibo.pe\/servicios\/email-marketing\">email marketing<\/a> <\/strong>no ha perdido fuerza alguna y una gran cantidad de empresas mundiales lo siguen utilizando para mantenerse en contacto con sus clientes. Su realizaci\u00f3n no es dif\u00edcil y esto hace que muchos se conf\u00eden pensando que s\u00ed o s\u00ed tendr\u00e1n los resultados esperados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La realidad es que el uso del <strong>email marketing<\/strong> puede ser un total fracaso si es que no se ha desarrollado una estrategia. Es por eso que si no quieres morir en el intento, te daremos algunos consejos que debes poner en pr\u00e1ctica para tener una <strong>campa\u00f1a de email marketing efectiva<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Verifica los correos electr\u00f3nicos de tu base de datos<\/strong> <\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/11\/base-de-datos-de-correos-electr\u00f3nicos.jpg\" alt=\"\" class=\"wp-image-1319\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante que cada cierto tiempo, actualices los <strong>correos electr\u00f3nicos <\/strong>de tu base de datos para que est\u00e9s seguro que tu informaci\u00f3n llegar\u00e1 al receptor indicado. Si no te das el tiempo de cumplir con esta tarea, podr\u00edas estar enviando tu publicidad a correos mal escritos o que ya no existen, haciendo que tu cliente nunca reciba lo que quer\u00edas informarle y as\u00ed pierdas alguna conversi\u00f3n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Procura que el asunto de tu campa\u00f1a de email marketing&nbsp; sea llamativo<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/11\/asunto-de-campa\u00f1a-de-email-marketing.png\" alt=\"\" class=\"wp-image-1317\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que asegurar\u00e1 que tu receptor se interese en abrir el correo que has enviado, ser\u00e1 el asunto de<strong> <\/strong>tu<strong> campa\u00f1a de email marketing. <\/strong>Por eso, te recomendamos tomar tu tiempo para determinar la frase que se encargar\u00e1 de llamar la atenci\u00f3n de tus clientes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes utilizar el humor, el misterio o el sentido de urgencia, como por ejemplo: \u00a1Aprovecha el \u00faltimo d\u00eda de 50% de descuento en todos nuestros productos! Lo importante es que tu destinatario se vea tentado a abrir su correo.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Dise\u00f1a una plantilla que vaya acorde a tu empresa<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/11\/plantilla-de-email-marketing-1024x512.png\" alt=\"\" class=\"wp-image-1316\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Al momento de dise\u00f1ar la <strong>plantilla de tu anuncio<\/strong>, utiliza elementos que vayan acorde a tu marca y no pierdas tu identidad. Puedes<strong><a href=\"https:\/\/ibo.pe\/blog\/como-elegir-los-tipos-de-logos-para-tu-empresa\/\"> incorporar tu logo y usar los colores<\/a><\/strong> que te caracterizan. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, su dise\u00f1o tiene que adaptarse a cualquier dispositivo, pues tus clientes abrir\u00e1n su correo desde una computadora o desde sus tel\u00e9fonos celulares. Si hay alguna falla en la carga, ten por seguro que perder\u00e1s muchas conversiones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Crea contenido que realmente llame la atenci\u00f3n a tu cliente<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"328\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/11\/contenido-para-campa\u00f1a-de-email-marketing.png\" alt=\"\" class=\"wp-image-1315\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/11\/contenido-para-campa\u00f1a-de-email-marketing.png 664w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/11\/contenido-para-campa\u00f1a-de-email-marketing-300x148.png 300w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, a las personas les gusta leer informaci\u00f3n que no tenga muchos rodeos, pues si encuentran relleno, no van a querer seguir leyendo y no llegar\u00e1n a la parte que realmente te interesa que lean.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es por eso que dentro del contenido que vas a incluir en tu <strong>campa\u00f1a de email marketing, <\/strong>procura ir al grano, solo diciendo lo que realmente es importante. Tambi\u00e9n, cuida tu redacci\u00f3n y ortograf\u00eda; as\u00ed como resaltar las palabras que necesitas que sean totalmente llamativa.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>Incluye solamente las im\u00e1genes necesarias en tu mailing<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/11\/im\u00e1genes-para-email-marketing-1024x575.jpg\" alt=\"\" class=\"wp-image-1314\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Es cierto que las im\u00e1genes son el elemento perfecto para complementar tu contenido, pero procura no caer en el error de abusar de ellas. Como parte de tu dise\u00f1o, debe haber un balance para que haya armon\u00eda visual en tu <strong>mailing<\/strong>. Adem\u00e1s, evita las im\u00e1genes muy grandes para que la carga no sea lenta, especialmente en dispositivos m\u00f3viles.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. <strong>Agrega las redes sociales en donde tengas presencia<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"330\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/11\/campa\u00f1as-de-email-marketing-y-redes-sociale-s.jpg\" alt=\"\" class=\"wp-image-1313\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/11\/campa\u00f1as-de-email-marketing-y-redes-sociale-s.jpg 655w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/11\/campa\u00f1as-de-email-marketing-y-redes-sociale-s-300x151.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro de tu <strong>campa\u00f1a de email marketing<\/strong>, recomendamos que <strong><a href=\"https:\/\/ibo.pe\/blog\/10-redes-sociales-mas-usadas-en-el-marketing-digital\/\">agregar las redes sociales<\/a><\/strong> en donde tengas presencia, pues as\u00ed alg\u00fan usuario puede verse interesado en ingresar a alguna de ellas para ver tus publicaciones y as\u00ed crecer en tu cantidad de seguidores.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. <strong>Incorpora un llamado a la acci\u00f3n, seg\u00fan lo que quieras lograr<\/strong> <\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/11\/call-to-action-para-email-marketing.jpg\" alt=\"\" class=\"wp-image-1312\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Para que logres la conversi\u00f3n deseada, es necesario que incorpores en tu mailing un<strong> CTA (call to action)<\/strong>  y <strong><a href=\"https:\/\/ibo.pe\/blog\/10-consejos-para-realizar-un-analisis-de-la-campana-ppc\/\">mejorar tu campa\u00f1a PPC<\/a><\/strong> . Si deseas que tu receptor ubique r\u00e1pidamente tu CTA, necesita lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tener un color que lo diferencie del contenido del mailing<\/li><li>Estar ubicado, de cierta manera, que el cliente no tenga que hacer scroll<\/li><li>Tener el tama\u00f1o adecuado para que su lectura sea legible<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>El <strong><a href=\"https:\/\/ibo.pe\/servicios\/email-marketing\">Email Marketing<\/a><\/strong> es una de las <strong>herramientas que aumenta las ventas de tu negocio<\/strong>. En<strong> IBO.pe<\/strong>, una de las <strong><a href=\"https:\/\/ibo.pe\/\">mejores agencias de marketing digital en Lima<\/a><\/strong>, te brindamos las mejores soluciones para tu <strong>campa\u00f1a de email marketing<\/strong>. <strong><a href=\"https:\/\/ibo.pe\/contacto\">Cont\u00e1ctenos<\/a><\/strong> para brindar m\u00e1s informaci\u00f3n. <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Con el paso de los a\u00f1os, la campa\u00f1a de email marketing no ha perdido fuerza alguna y una gran cantidad de empresas mundiales lo siguen utilizando para mantenerse\u2026<\/p>\n","protected":false},"author":1,"featured_media":1440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the 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