{"id":1506,"date":"2019-12-19T22:39:02","date_gmt":"2019-12-19T22:39:02","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=1506"},"modified":"2021-01-10T19:26:15","modified_gmt":"2021-01-10T19:26:15","slug":"lead-generation-como-generar-leads-de-calidad","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/","title":{"rendered":"Lead Generation: \u00bfC\u00f3mo generar leads de calidad?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sin duda, en el <strong>marketing digital<\/strong> se aplican todas la estrategias posibles para mejorar nuestras campa\u00f1as y cumplir con nuestros objetivos de marca. Por ello,<strong> atraer a m\u00e1s clientes<\/strong> se ha convertido en un factor clave para cumplir con nuestras expectativas. En este art\u00edculo, podr\u00e1s conocer <strong>qu\u00e9 es el Lead Generation<\/strong> y <strong>c\u00f3mo generar leads de calidad<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQue es Lead Generation o Generaci\u00f3n de Leads?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"467\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/lead-generation-800x467.jpg\" alt=\"\" class=\"wp-image-1512\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Atraer clientes potenciales<\/strong> se ha convertido en el punto central de muchas empresas, ya que as\u00ed podr\u00e1n <strong>generar m\u00e1s ventas<\/strong>. Sin embargo, si tu negocio no hace ninguna acci\u00f3n atractiva, lamentablemente, tus clientes no tendr\u00e1n inter\u00e9s por tus productos o servicios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Es aqu\u00ed donde juega el <strong>Lead Generation<\/strong>,&nbsp; un<strong> plan de estrategias digitales <\/strong>para <strong>atraer a clientes potenciales<\/strong>, a trav\u00e9s de diversos canales y plataformas digitales como <strong><a href=\"https:\/\/ibo.pe\/servicios\/social-media\">redes sociales<\/a><\/strong>, <strong><a href=\"https:\/\/ibo.pe\/servicios\/seo-posicionamiento-web\">Posicionamiento web<\/a><\/strong>, <strong><a href=\"https:\/\/ibo.pe\/blog\/herramientas-crear-buena-landing-page\/\">Landing Pages<\/a><\/strong>, CTA, p\u00e1ginas web y otras.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 se necesita el Lead Generation?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/por-que-se-necesita-lead-generation-800x400.png\" alt=\"\" class=\"wp-image-1518\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu negocio est\u00e1 en el mundo digital, tienes un poco de ventaja sobre la competencia. Sin embargo, si no trabajas con las <strong>estrategias de marketing <\/strong>adecuadas, no podr\u00e1s tener \u00e9xito. As\u00ed que necesitamos del Lead Generation para <strong>atraer clientes potenciales a nuestro negocio<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero, no todo queda con el inter\u00e9s de nuestros clientes hacia nuestra marca, sino que all\u00ed empieza el trabajo de guiarlos para que realicen una compra, es decir, que la acci\u00f3n final se concrete. As\u00ed, podremos saber que nuestras <strong>estrategias de marketing<\/strong> est\u00e1n siendo efectivas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo generar los leads de calidad?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora, ya que estamos interesados en atraer m\u00e1s clientes a nuestro negocio, es importante saber <strong>c\u00f3mo generar leads de calidad<\/strong>. Por eso, te explicamos el <strong>proceso de generaci\u00f3n de leads<\/strong> para que apliques las <strong>estrategias del marketing digital<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crear una oferta para captar la atenci\u00f3n del cliente<\/strong> potencial<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/crear-ofertas-800x450.jpg\" alt=\"\" class=\"wp-image-1517\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Las ofertas son piezas llamativas, con alto valor para el futuro cliente. Por ejemplo, podemos ofrecer gu\u00edas, ebooks, plantillas gratuitas, casos de \u00e9xito, consultas gratuitas, demostraciones de productos, etc. As\u00ed, podr\u00e1s tener la <strong>atenci\u00f3n del cliente potencial<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dise\u00f1ar llamados a la acci\u00f3n \u201cCTA\u201d<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/call-to-action-800x450.png\" alt=\"\" class=\"wp-image-1516\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Se puede <strong>dise\u00f1ar im\u00e1genes, botones llamativos o un mensaje-frase <\/strong>que logre que el potencial cliente haga caso <strong>al llamado a la acci\u00f3n<\/strong>. Una vez que haya clic, podr\u00e1 ir al siguiente paso para seguir con el proceso de<strong> Lead Generation.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tener un buen landing page o p\u00e1gina de aterrizaje&nbsp;<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"360\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/landing-page-800x360.jpg\" alt=\"\" class=\"wp-image-1515\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas creado una oferta y dise\u00f1ado el CTA, es momento de tener un <strong>landing page<\/strong> o <strong>p\u00e1gina de aterrizaje adecuada<\/strong>. \u00c9sta ser\u00e1 la indicada para que el visitante llegue y captes su atenci\u00f3n hacia tu producto o servicio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Por \u00faltimo, incentivar a completar el formulario<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/formularios-800x541.png\" alt=\"\" class=\"wp-image-1514\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Los formularios son la \u00faltima fase del proceso de Lead Generation. Aqu\u00ed se podr\u00e1n recoger todos los datos posibles del usuario, tales como nombres, correos, n\u00famero de celular y todo los datos que sean de inter\u00e9s para la empresa. As\u00ed, se podr\u00e1 recopilar la informaci\u00f3n para ofrecerles productos, descuentos seg\u00fan su inter\u00e9s, etc.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Canales digitales para atraer clientes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas plataformas y <strong>canales digitales <\/strong>que nos permiten acercarnos a nuestros <strong>clientes potenciales<\/strong>. Algunos de los canales m\u00e1s comunes son:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Acci\u00f3n en redes sociales&nbsp;<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"378\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/redes-sociales-800x378.png\" alt=\"\" class=\"wp-image-1511\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/redes-sociales-800x378.png 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/redes-sociales-600x284.png 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/redes-sociales-768x363.png 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/redes-sociales.png 1049w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las <strong>estrategias para captar clientes<\/strong> es usando las <strong>redes sociales<\/strong>. Por ello, tendr\u00e1s que aprender a manejar Facebook, Instagram, YouTube, entre otras. All\u00ed, podr\u00e1s compartir contenidos interactivos para <strong>aumentar la captaci\u00f3n de leads<\/strong> a trav\u00e9s de encuestas, test, etc.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contenido de calidad en p\u00e1ginas web y blog<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"400\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/como-generar-lead-generation-e1576270723424.jpg\" alt=\"\" class=\"wp-image-1510\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas p\u00e1ginas web y blog que ofrecen plantillas, manuales, ebook que son totalmente gratuitos, pero a cambio de ello, es necesario completar un formulario. Por lo tanto, se tiene que ingresar la informaci\u00f3n necesaria del usuario, la cual puedes utilizar para mandar descuentos, ofertas, novedades de la empresa.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anuncios de pago en Google Ads<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/contenido-de-calidad-para-web-800x419.jpg\" alt=\"\" class=\"wp-image-1509\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de las estrategias m\u00e1s efectivas son los<strong> anuncios de pago en Google Ads,<\/strong> ya que permite<strong><a href=\"https:\/\/ibo.pe\/servicios\/google-ads\"> crear campa\u00f1as SEM<\/a><\/strong> dirigidas a un grupo espec\u00edfico y que permite centrarse en el rendimiento de las campa\u00f1as para ser exitosas. As\u00ed, podr\u00e1s tener un mayor impacto y m\u00e1s \u00e9xito.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Posicionamiento web SEO<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"400\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/anuncios-en-gogole-ads.jpeg\" alt=\"\" class=\"wp-image-1508\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/anuncios-en-gogole-ads.jpeg 760w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/anuncios-en-gogole-ads-600x316.jpeg 600w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora, si quieres atraer a tus clientes, es importante que tengas un <strong><a href=\"https:\/\/ibo.pe\/blog\/como-crear-contenido-para-seo-que-aumente-el-trafico-web\/\">buen Posicionamiento web SEO<\/a><\/strong>. Por ejemplo, cuando una persona est\u00e9 buscando \u201cflores en Lima\u201d, hay m\u00e1s probabilidades que den clic a las 10 primeras p\u00e1ginas de la lista de b\u00fasqueda de Google. As\u00ed que busca un experto en SEO para mejorar tus<strong> estrategias de posicionamiento.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Cada estrategia es fundamental para atraer a tus clientes. En <strong>IBO<\/strong>, una de las <strong><a href=\"https:\/\/ibo.pe\/\">mejores agencias de marketing digital en Lima<\/a><\/strong>, aplicamos las <strong>estrategias de marketing <\/strong>m\u00e1s efectivas para <strong>generar leads de calidad<\/strong>. <strong><a href=\"https:\/\/ibo.pe\/contacto\">Cont\u00e1ctenos<\/a><\/strong> para empezar tu proyecto digital. <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Sin duda, en el marketing digital se aplican todas la estrategias posibles para mejorar nuestras campa\u00f1as y cumplir con nuestros objetivos de marca. Por ello, atraer a m\u00e1s\u2026<\/p>\n","protected":false},"author":1,"featured_media":1569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead Generation: \u00bfC\u00f3mo generar leads de calidad?<\/title>\n<meta name=\"description\" content=\"Si est\u00e1s buscando atraer a m\u00e1s clientes, el Lead Generation es una de las estrategias para atraer leads de calidad, y as\u00ed podr\u00e1s aumentar tus ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation: \u00bfC\u00f3mo generar leads de calidad?\" \/>\n<meta property=\"og:description\" content=\"Si est\u00e1s buscando atraer a m\u00e1s clientes, el Lead Generation es una de las estrategias para atraer leads de calidad, y as\u00ed podr\u00e1s aumentar tus ventas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/\" \/>\n<meta property=\"og:site_name\" content=\"IBO\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-19T22:39:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-10T19:26:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/lead-generation-como-generar-leads-de-calidad.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Zu\u00f1iga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Zu\u00f1iga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/\",\"url\":\"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/\",\"name\":\"Lead Generation: \u00bfC\u00f3mo generar leads de calidad?\",\"isPartOf\":{\"@id\":\"https:\/\/ibo.pe\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/lead-generation-como-generar-leads-de-calidad.jpg\",\"datePublished\":\"2019-12-19T22:39:02+00:00\",\"dateModified\":\"2021-01-10T19:26:15+00:00\",\"author\":{\"@id\":\"https:\/\/ibo.pe\/blog\/#\/schema\/person\/8765de1eb04c88478cac487372375d6c\"},\"description\":\"Si est\u00e1s buscando atraer a m\u00e1s clientes, el Lead Generation es una de las estrategias para atraer leads de calidad, y as\u00ed podr\u00e1s aumentar tus ventas.\",\"breadcrumb\":{\"@id\":\"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/#primaryimage\",\"url\":\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/lead-generation-como-generar-leads-de-calidad.jpg\",\"contentUrl\":\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/lead-generation-como-generar-leads-de-calidad.jpg\",\"width\":800,\"height\":402},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/ibo.pe\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lead Generation: \u00bfC\u00f3mo generar leads de calidad?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ibo.pe\/blog\/#website\",\"url\":\"https:\/\/ibo.pe\/blog\/\",\"name\":\"IBO\",\"description\":\"Somos una agencia de marketing digital especializada en estrategias digitales para posicionar a todo tipo de negocio en internet y conseguir resultados extraordinarios.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ibo.pe\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ibo.pe\/blog\/#\/schema\/person\/8765de1eb04c88478cac487372375d6c\",\"name\":\"Paul Zu\u00f1iga\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ibo.pe\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b4f14cb9d9d12a445b91a477b3cf143c91ca7da26f03b6815b159c10ce2e2c74?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b4f14cb9d9d12a445b91a477b3cf143c91ca7da26f03b6815b159c10ce2e2c74?s=96&d=mm&r=g\",\"caption\":\"Paul Zu\u00f1iga\"},\"url\":\"https:\/\/ibo.pe\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lead Generation: \u00bfC\u00f3mo generar leads de calidad?","description":"Si est\u00e1s buscando atraer a m\u00e1s clientes, el Lead Generation es una de las estrategias para atraer leads de calidad, y as\u00ed podr\u00e1s aumentar tus ventas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/","og_locale":"es_ES","og_type":"article","og_title":"Lead Generation: \u00bfC\u00f3mo generar leads de calidad?","og_description":"Si est\u00e1s buscando atraer a m\u00e1s clientes, el Lead Generation es una de las estrategias para atraer leads de calidad, y as\u00ed podr\u00e1s aumentar tus ventas.","og_url":"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/","og_site_name":"IBO","article_published_time":"2019-12-19T22:39:02+00:00","article_modified_time":"2021-01-10T19:26:15+00:00","og_image":[{"width":800,"height":402,"url":"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/lead-generation-como-generar-leads-de-calidad.jpg","type":"image\/jpeg"}],"author":"Paul Zu\u00f1iga","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Paul Zu\u00f1iga","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/","url":"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/","name":"Lead Generation: \u00bfC\u00f3mo generar leads de calidad?","isPartOf":{"@id":"https:\/\/ibo.pe\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/#primaryimage"},"image":{"@id":"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/#primaryimage"},"thumbnailUrl":"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/lead-generation-como-generar-leads-de-calidad.jpg","datePublished":"2019-12-19T22:39:02+00:00","dateModified":"2021-01-10T19:26:15+00:00","author":{"@id":"https:\/\/ibo.pe\/blog\/#\/schema\/person\/8765de1eb04c88478cac487372375d6c"},"description":"Si est\u00e1s buscando atraer a m\u00e1s clientes, el Lead Generation es una de las estrategias para atraer leads de calidad, y as\u00ed podr\u00e1s aumentar tus ventas.","breadcrumb":{"@id":"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/#primaryimage","url":"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/lead-generation-como-generar-leads-de-calidad.jpg","contentUrl":"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2019\/12\/lead-generation-como-generar-leads-de-calidad.jpg","width":800,"height":402},{"@type":"BreadcrumbList","@id":"https:\/\/ibo.pe\/blog\/lead-generation-como-generar-leads-de-calidad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ibo.pe\/blog\/"},{"@type":"ListItem","position":2,"name":"Lead Generation: \u00bfC\u00f3mo generar leads de calidad?"}]},{"@type":"WebSite","@id":"https:\/\/ibo.pe\/blog\/#website","url":"https:\/\/ibo.pe\/blog\/","name":"IBO","description":"Somos una agencia de marketing digital especializada en estrategias digitales para posicionar a todo tipo de negocio en internet y conseguir resultados extraordinarios.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ibo.pe\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ibo.pe\/blog\/#\/schema\/person\/8765de1eb04c88478cac487372375d6c","name":"Paul Zu\u00f1iga","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ibo.pe\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b4f14cb9d9d12a445b91a477b3cf143c91ca7da26f03b6815b159c10ce2e2c74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4f14cb9d9d12a445b91a477b3cf143c91ca7da26f03b6815b159c10ce2e2c74?s=96&d=mm&r=g","caption":"Paul Zu\u00f1iga"},"url":"https:\/\/ibo.pe\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/posts\/1506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/comments?post=1506"}],"version-history":[{"count":6,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/posts\/1506\/revisions"}],"predecessor-version":[{"id":3436,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/posts\/1506\/revisions\/3436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/media\/1569"}],"wp:attachment":[{"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/media?parent=1506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/categories?post=1506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/tags?post=1506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}