{"id":1802,"date":"2020-01-30T19:54:13","date_gmt":"2020-01-30T19:54:13","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=1802"},"modified":"2021-01-21T21:09:18","modified_gmt":"2021-01-21T21:09:18","slug":"diferencias-entre-un-community-manager-y-un-social-media-manager","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/diferencias-entre-un-community-manager-y-un-social-media-manager\/","title":{"rendered":"Diferencias entre un Community Manager y un Social Media Manager"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dentro de una <a href=\"https:\/\/ibo.pe\/\">agencia de Social Media en Lima<\/a> encontramos especialistas como <strong>Social Media Manager<\/strong> y <strong>Community Manager,<\/strong> quienes juntos se encargan de gestionar la presencia digital de una marca en Internet. Debido a que ambos trabajan juntos, suele haber confusi\u00f3n respecto a sus funciones. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, te explicaremos las <strong>diferencias entre un Community Manager y un Social Media Manager<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es un Community Manager?<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"766\" class=\"wp-image-1805\" style=\"width: 1000px;\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-es-un-community-manager-1.jpg\" alt=\"Que es un Community Manager\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-es-un-community-manager-1.jpg 1575w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-es-un-community-manager-1-600x459.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-es-un-community-manager-1-800x613.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-es-un-community-manager-1-768x588.jpg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-es-un-community-manager-1-1536x1176.jpg 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un<strong> <a href=\"https:\/\/ibo.pe\/blog\/cual-es-el-trabajo-de-un-community-manager-en-las-empresas\/\">Community Manager<\/a> <\/strong>es el vocero de la empresa, y es el profesional quien se encarga de realizar los dise\u00f1os y publicaciones del contenido en las redes sociales de la marca. Asimismo, es  quien tiene contacto directo con los usuarios, interactuando con ellos y manteni\u00e9ndolos fidelizados.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfCu\u00e1les son las principales funciones de un Community Manager?<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"678\" class=\"wp-image-1806\" style=\"width: 1000px;\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/cuales-son-las-principales-funciones-de-un-community-manager.jpg\" alt=\"Cuales son las principales funciones de un Community Manager\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/cuales-son-las-principales-funciones-de-un-community-manager.jpg 1024w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/cuales-son-las-principales-funciones-de-un-community-manager-600x407.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/cuales-son-las-principales-funciones-de-un-community-manager-800x542.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/cuales-son-las-principales-funciones-de-un-community-manager-768x521.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro de las <strong>funciones de un Community Manager<\/strong> encontramos las siguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Seguir los acontecimientos actuales.\u00a0<\/li><li>Gestionar el plan de <a href=\"https:\/\/ibo.pe\/servicios\/reputacion-online\">Reputaci\u00f3n Online<\/a>.<\/li><li>Consolidar la relaci\u00f3n con influencers de la marca.<\/li><li>Realizar informes sobre algunas m\u00e9tricas mensuales.<\/li><li>Dise\u00f1ar y programar las publicaciones de la empresa.<\/li><li>Informar sobre noticias importantes sobre la empresa.<\/li><li>Investigar sobre las \u00faltimas tendencias en marketing digital.<\/li><li>Interactuar directamente con los usuarios e identificar sus necesidades<\/li><li>Resolver cualquier consulta sobre los productos o servicios de la empresa.<\/li><li>Gestionar las publicaciones de sorteos y promociones planteadas por el SMM.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 conocimientos debe tener un Community Manager?<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" class=\"wp-image-1807\" style=\"width: 1000px;\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-conocimientos-debe-tener-un-community-manager.jpeg\" alt=\"que conocimientos debe tener un community manager\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-conocimientos-debe-tener-un-community-manager.jpeg 1880w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-conocimientos-debe-tener-un-community-manager-600x338.jpeg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-conocimientos-debe-tener-un-community-manager-800x450.jpeg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-conocimientos-debe-tener-un-community-manager-768x432.jpeg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-conocimientos-debe-tener-un-community-manager-1536x864.jpeg 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para que un <strong>Community Manager<\/strong> sepa desenvolverse bien en sus funciones, se recomienda que tengas los siguientes conocimientos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Edici\u00f3n de v\u00eddeo.<\/li><li>Buena redacci\u00f3n y ortograf\u00eda.<\/li><li>Tener capacidad de an\u00e1lisis de m\u00e9tricas.<\/li><li>Dominar herramientas de programaci\u00f3n y publicaci\u00f3n.<\/li><li>Manejo de sitios web, como saber editar en WordPress.<\/li><li>Manejo de programas de dise\u00f1o, como Photoshop, Illustrator, etc.<\/li><li>Manejo de redes sociales como Facebook, Instagram, Twitter, LinkedIn, etc.<\/li><li><a href=\"https:\/\/ibo.pe\/blog\/5-consejos-para-tomar-fotografias-de-productos-para-tu-tienda-virtual\/\">Fundamentos b\u00e1sicos de fotograf\u00eda<\/a>.\u00a0<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es un Social Media Manager?<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-1808\" style=\"width: 1000px;\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-es-un-social-media-manager-definicion.jpg\" alt=\"Que es un Social Media Manager\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-es-un-social-media-manager-definicion.jpg 1140w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-es-un-social-media-manager-definicion-600x400.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-es-un-social-media-manager-definicion-800x533.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-es-un-social-media-manager-definicion-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong><a href=\"https:\/\/ibo.pe\/blog\/que-es-un-social-media-manager-y-cuales-son-sus-funciones\/\">Social Media Manager<\/a><\/strong> es el profesional que se encarga de planear las acciones de marketing digital enfocadas a los objetivos de venta de la empresa. Adem\u00e1s, es el encargado de realizar el estudio de mercado para hacer la segmentaci\u00f3n adecuada al momento de realizar las campa\u00f1as publicitarias en redes sociales y maneja de manera avanzada los programas de an\u00e1lisis de resultados.\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfCu\u00e1les son las principales funciones de un Social Media Manager?<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"509\" class=\"wp-image-1810\" style=\"width: 1000px;\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/cuales-son-las-principales-funciones-de-un-social-media-manager.jpg\" alt=\"Cuales son las principales funciones de un Social Media Manager\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/cuales-son-las-principales-funciones-de-un-social-media-manager.jpg 1280w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/cuales-son-las-principales-funciones-de-un-social-media-manager-600x306.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/cuales-son-las-principales-funciones-de-un-social-media-manager-800x408.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/cuales-son-las-principales-funciones-de-un-social-media-manager-768x391.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro de las <strong>funciones de un Social Media Manager<\/strong> encontramos lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Planear las estrategias a realizar en las distintas redes sociales.<\/li><li>Segmentar el p\u00fablico adecuado para la publicidad.<\/li><li>Desarrollar el plan de crisis de reputaci\u00f3n online.<\/li><li>Administrar el presupuesto de las campa\u00f1as.<\/li><li>Realizar el estudio de mercado de la marca.<\/li><li>Dise\u00f1ar las campa\u00f1as publicitarias.<\/li><li>Analizar los Kpi\u2019s de las campa\u00f1as.<\/li><li>Definir las estrategias SEO.<\/li><li><a href=\"https:\/\/ibo.pe\/blog\/medir-roi-agencias-de-marketing-digital\/\">Optimizar el ROI<\/a>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 conocimientos debe tener un Social Media Manager?<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"596\" class=\"wp-image-1811\" style=\"width: 1000px;\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-conocimientos-debe-tener-un-social-media-manager.jpg\" alt=\"Que conocimientos debe tener un Social Media Manager\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-conocimientos-debe-tener-un-social-media-manager.jpg 1200w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-conocimientos-debe-tener-un-social-media-manager-600x358.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-conocimientos-debe-tener-un-social-media-manager-800x477.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/01\/que-conocimientos-debe-tener-un-social-media-manager-768x458.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para que un <strong>Social Media Manager<\/strong> sepa desenvolverse bien en sus funciones, se recomienda que tenga los siguientes conocimientos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Marketing Digital, Gesti\u00f3n de Contenidos y Posicionamiento Web.<\/li><li>Manejo de programas de dise\u00f1o como Photoshop, Illustrator, etc.<\/li><li>Dominar herramientas avanzadas de an\u00e1lisis.<\/li><li>Dominar Facebook Ads, Google Ads, etc.<\/li><li>Gesti\u00f3n de sitios web.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien existen estas <strong>diferencias entre un Community Manager y un Social Media Manager<\/strong>, ambos profesionales deben tener estas caracter\u00edsticas.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dejar fluir su creatividad.<\/li><li>Mostrar empat\u00eda con los dem\u00e1s.<\/li><li>Ser altamente organizados en sus tareas.<\/li><li>Mantener la calma frente a situaciones dif\u00edciles.<\/li><li>Tener facilidad de comunicaci\u00f3n con las personas.<\/li><li>Ser curiosos respecto a las nuevas tendencias digitales.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con un <a href=\"https:\/\/ibo.pe\/blog\/los-mejores-cursos-de-community-manager-en-latinoamerica\/\"><strong>curso de Social Media y Community Manager<\/strong><\/a> podr\u00e1s tener todos los conocimientos necesarios para desenvolverte en uno de estos puestos de trabajos, los cuales son actualmente muy demandados en las agencias de marketing de digital.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u00bfDeseas tener una buena estrategia de Social Media? En <strong>IBO.pe<\/strong>, una <strong><a href=\"https:\/\/ibo.pe\/\">agencia de Social Media<\/a><\/strong>, tenemos los mejores expertos en gesti\u00f3n de redes sociales. <strong><a href=\"https:\/\/ibo.pe\/contacto\">Cont\u00e1ctanos<\/a><\/strong> para desarrollar las mejores estrategias de Social Media. <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Dentro de una agencia de Social Media en Lima encontramos especialistas como Social Media Manager y Community Manager, quienes juntos se encargan de gestionar la presencia digital de\u2026<\/p>\n","protected":false},"author":1,"featured_media":1838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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