{"id":186,"date":"2018-08-03T22:35:35","date_gmt":"2018-08-03T22:35:35","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=186"},"modified":"2020-11-07T20:13:06","modified_gmt":"2020-11-07T20:13:06","slug":"todo-sobre-marketing-de-influencers","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/","title":{"rendered":"Conoce todo sobre el marketing de influencers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El <\/span><b>Marketing de Influencers<\/b><span style=\"font-weight: 400;\"> es una de las estrategias m\u00e1s usadas por las agencias de marketing digital con el fin de ganar una mayor visibilidad y credibilidad. Conoce m\u00e1s sobre este tipo de marketing y sus principales beneficios.<\/span><\/p>\n<h2><strong>\u00bfQu\u00e9 es el marketing de influencers?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">El marketing de influencers es una estrategia<\/span> <span style=\"font-weight: 400;\">enfocada en establecer v\u00ednculos de colaboraci\u00f3n con personajes p\u00fablicos, marcas personales, empresas y, en general, con personas con una gran presencia en Internet. Por ejemplo, <\/span><b>bloggers<\/b><span style=\"font-weight: 400;\">, <\/span><b>youtubers<\/b><span style=\"font-weight: 400;\">, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los <\/span><b>influenciadores <\/b><span style=\"font-weight: 400;\">son muy reconocidos por su carisma y porque son capaces de mover masas en el mundo digital. As\u00ed pues, si una marca invierte en influencers, bastar\u00e1 con una menci\u00f3n para subir considerablemente sus ventas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recuerda, un buen influencer es aquella persona que adem\u00e1s de tener un gran n\u00famero de seguidores, posee una voz persuasiva y interact\u00faa constantemente con su p\u00fablico. Son <\/span><b>l\u00edderes de opini\u00f3n con alta credibilidad en las <a href=\"https:\/\/ibo.pe\/servicios\/social-media\">redes sociales<\/a><\/b><span style=\"font-weight: 400;\">. Por lo que una simple opini\u00f3n positiva de tu marca podr\u00eda generar una alta aceptaci\u00f3n y ganar mucha popularidad. <\/span><\/p>\n<h2><strong>Principales beneficios del marketing de influencers<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Si dise\u00f1as <\/span><b>una buena estrategia de marketing de influencers<\/b><span style=\"font-weight: 400;\"> para tu empresa, lograr\u00e1s lo siguiente:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Amplificar los mensajes positivos de tu empresa.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generar m\u00e1s engagement. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aumentar el tr\u00e1fico web.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aumentar tus ventas. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ganar reputaci\u00f3n y prestigio.<\/span><\/li>\n<\/ul>\n<h2><strong>\u00bfC\u00f3mo crear una buena campa\u00f1a de marketing de influencers?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Para lograr resultados positivos en tu <strong>campa\u00f1a de marketing de influencers<\/strong>, te recomendamos considerar las siguientes recomendaciones:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifica a los influencers m\u00e1s relevantes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Los influencers deben encajar con los valores de tu marca.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Los personajes deben ser afines a tus productos o servicios.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Una vez identificado a los personajes, crea una actitud amigable con ellos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Define el tipo de colaboraci\u00f3n, por ejemplo: comentarios, menciones, publicidad, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contacta con ellos de manera directa o mediante tu agencia de marketing digital.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inv\u00edtalos a los lanzamientos de tus productos o servicios, tambi\u00e9n puedes enviarles muestras gratuitas. La idea es mantener buenas relaciones con ellos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Define los KPI para darle un seguimiento adecuado a los resultados.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mide el alcance e impactos para tomar acciones de mejoras.<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">IBO, <\/span><a href=\"https:\/\/ibo.pe\"><b>agencia de marketing digital<\/b><\/a><span style=\"font-weight: 400;\">, cuenta con un equipo multidisciplinario con m\u00e1s de 8 a\u00f1os de experiencia en el mundo digital. <a href=\"https:\/\/ibo.pe\/contacto\">Contacta con nosotros<\/a> y con mucho gusto te ayudaremos.<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>El Marketing de Influencers es una de las estrategias m\u00e1s usadas por las agencias de marketing digital con el fin de ganar una mayor visibilidad y credibilidad. Conoce\u2026<\/p>\n","protected":false},"author":1,"featured_media":209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,11],"tags":[25],"class_list":["post-186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-social-media","tag-marketing-de-influencers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conoce todo sobre el marketing de influencers<\/title>\n<meta name=\"description\" content=\"El marketing de influencers ayuda a las marcas o empresas la ganar una mayor visibilidad y credibilidad. Conoce m\u00e1s sobre esta estrategia de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce todo sobre el marketing de influencers\" \/>\n<meta property=\"og:description\" content=\"El marketing de influencers ayuda a las marcas o empresas la ganar una mayor visibilidad y credibilidad. Conoce m\u00e1s sobre esta estrategia de marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"IBO\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-03T22:35:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-07T20:13:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/07\/todo-sobre-marketing-de-influencers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"476\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Zu\u00f1iga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Zu\u00f1iga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/\",\"url\":\"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/\",\"name\":\"Conoce todo sobre el marketing de influencers\",\"isPartOf\":{\"@id\":\"https:\/\/ibo.pe\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/07\/todo-sobre-marketing-de-influencers.jpg\",\"datePublished\":\"2018-08-03T22:35:35+00:00\",\"dateModified\":\"2020-11-07T20:13:06+00:00\",\"author\":{\"@id\":\"https:\/\/ibo.pe\/blog\/#\/schema\/person\/8765de1eb04c88478cac487372375d6c\"},\"description\":\"El marketing de influencers ayuda a las marcas o empresas la ganar una mayor visibilidad y credibilidad. Conoce m\u00e1s sobre esta estrategia de marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/#primaryimage\",\"url\":\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/07\/todo-sobre-marketing-de-influencers.jpg\",\"contentUrl\":\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/07\/todo-sobre-marketing-de-influencers.jpg\",\"width\":930,\"height\":476},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/ibo.pe\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conoce todo sobre el marketing de influencers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ibo.pe\/blog\/#website\",\"url\":\"https:\/\/ibo.pe\/blog\/\",\"name\":\"IBO\",\"description\":\"Somos una agencia de marketing digital especializada en estrategias digitales para posicionar a todo tipo de negocio en internet y conseguir resultados extraordinarios.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ibo.pe\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ibo.pe\/blog\/#\/schema\/person\/8765de1eb04c88478cac487372375d6c\",\"name\":\"Paul Zu\u00f1iga\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ibo.pe\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b4f14cb9d9d12a445b91a477b3cf143c91ca7da26f03b6815b159c10ce2e2c74?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b4f14cb9d9d12a445b91a477b3cf143c91ca7da26f03b6815b159c10ce2e2c74?s=96&d=mm&r=g\",\"caption\":\"Paul Zu\u00f1iga\"},\"url\":\"https:\/\/ibo.pe\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conoce todo sobre el marketing de influencers","description":"El marketing de influencers ayuda a las marcas o empresas la ganar una mayor visibilidad y credibilidad. Conoce m\u00e1s sobre esta estrategia de marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/","og_locale":"es_ES","og_type":"article","og_title":"Conoce todo sobre el marketing de influencers","og_description":"El marketing de influencers ayuda a las marcas o empresas la ganar una mayor visibilidad y credibilidad. Conoce m\u00e1s sobre esta estrategia de marketing.","og_url":"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/","og_site_name":"IBO","article_published_time":"2018-08-03T22:35:35+00:00","article_modified_time":"2020-11-07T20:13:06+00:00","og_image":[{"width":930,"height":476,"url":"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/07\/todo-sobre-marketing-de-influencers.jpg","type":"image\/jpeg"}],"author":"Paul Zu\u00f1iga","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Paul Zu\u00f1iga","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/","url":"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/","name":"Conoce todo sobre el marketing de influencers","isPartOf":{"@id":"https:\/\/ibo.pe\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/#primaryimage"},"image":{"@id":"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/#primaryimage"},"thumbnailUrl":"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/07\/todo-sobre-marketing-de-influencers.jpg","datePublished":"2018-08-03T22:35:35+00:00","dateModified":"2020-11-07T20:13:06+00:00","author":{"@id":"https:\/\/ibo.pe\/blog\/#\/schema\/person\/8765de1eb04c88478cac487372375d6c"},"description":"El marketing de influencers ayuda a las marcas o empresas la ganar una mayor visibilidad y credibilidad. Conoce m\u00e1s sobre esta estrategia de marketing.","breadcrumb":{"@id":"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/#primaryimage","url":"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/07\/todo-sobre-marketing-de-influencers.jpg","contentUrl":"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/07\/todo-sobre-marketing-de-influencers.jpg","width":930,"height":476},{"@type":"BreadcrumbList","@id":"https:\/\/ibo.pe\/blog\/todo-sobre-marketing-de-influencers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ibo.pe\/blog\/"},{"@type":"ListItem","position":2,"name":"Conoce todo sobre el marketing de influencers"}]},{"@type":"WebSite","@id":"https:\/\/ibo.pe\/blog\/#website","url":"https:\/\/ibo.pe\/blog\/","name":"IBO","description":"Somos una agencia de marketing digital especializada en estrategias digitales para posicionar a todo tipo de negocio en internet y conseguir resultados extraordinarios.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ibo.pe\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ibo.pe\/blog\/#\/schema\/person\/8765de1eb04c88478cac487372375d6c","name":"Paul Zu\u00f1iga","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ibo.pe\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b4f14cb9d9d12a445b91a477b3cf143c91ca7da26f03b6815b159c10ce2e2c74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4f14cb9d9d12a445b91a477b3cf143c91ca7da26f03b6815b159c10ce2e2c74?s=96&d=mm&r=g","caption":"Paul Zu\u00f1iga"},"url":"https:\/\/ibo.pe\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/posts\/186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":4,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"predecessor-version":[{"id":3280,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/posts\/186\/revisions\/3280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/media\/209"}],"wp:attachment":[{"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}