{"id":2115,"date":"2020-04-29T18:05:03","date_gmt":"2020-04-29T18:05:03","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=2115"},"modified":"2021-01-25T20:28:05","modified_gmt":"2021-01-25T20:28:05","slug":"marketing-estrategico-y-el-marketing-operativo","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/marketing-estrategico-y-el-marketing-operativo\/","title":{"rendered":"Marketing estrat\u00e9gico y marketing operativo, conoce sus diferencias"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El <strong>Marketing Estrat\u00e9gico<\/strong> y el <strong>Marketing Operatori<\/strong>o son dos estructuras muy importantes dentro del <strong>Plan de Marketing<\/strong>. Aunque ambos se complementan, juegan diferentes acciones. Uno de ellos considera una etapa anal\u00edtica, mientras que el otro se lleva a la pr\u00e1ctica y se ejecuta.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo conocer\u00e1s las diferencias de ambas y c\u00f3mo act\u00faan en las <strong><a href=\"https:\/\/ibo.pe\/\">Empresas de Marketing en Lima<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es el Marketing Estrat\u00e9gico? <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/marketing-estrategico-800x520.jpg\" alt=\"\u00bfQu\u00e9 es el Marketing Estrat\u00e9gico? \" class=\"wp-image-2123\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/marketing-estrategico-800x520.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/marketing-estrategico-600x390.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/marketing-estrategico-768x499.jpg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/marketing-estrategico.jpg 1000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>marketing estrat\u00e9gico <\/strong>analiza los valores de la compa\u00f1\u00eda y d\u00f3nde est\u00e1 ubicado el mercado al que se quiere llegar. Se debe realizar un estudio que busque conocer las necesidades actuales, como tambi\u00e9n futuras de los consumidores y evaluar la posibilidad de nuevas oportunidades que brinda el entorno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerda que este an\u00e1lisis debe ir uniforme con las estrategias de la empresa e incluir la misi\u00f3n del negocio. No olvides que los objetivos deben ser positivos, pero realistas a largo plazo. El proceso debe ser supervisado constantemente para lograr los resultados deseados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las tareas del <strong>Marketing Estrat\u00e9gico<\/strong> son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>La definici\u00f3n del mercado.\u00a0<\/li><li>Proceso de segmentaci\u00f3n.<\/li><li>El an\u00e1lisis din\u00e1mico de lo m\u00e1s atractivo del mercado.<\/li><li>An\u00e1lisis de modelos de cartera para elecci\u00f3n de una estrategia.<\/li><li>El estudio de grado de rivalidad, es decir, los competidores, naturaleza y ventaja competitiva.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/las-4-ps-del-marketing-1280x720-1-800x450.png\" alt=\"Qu\u00e9 es el Marketing Estrat\u00e9gico\" class=\"wp-image-2127\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/las-4-ps-del-marketing-1280x720-1-800x450.png 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/las-4-ps-del-marketing-1280x720-1-600x338.png 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/las-4-ps-del-marketing-1280x720-1-768x432.png 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/las-4-ps-del-marketing-1280x720-1.png 1280w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez terminado todo este an\u00e1lisis, se procede a seleccionar la estrategia que permitir\u00e1 a la empresa el logro de sus objetivos. No olvidar que es muy importante evaluar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Producto \/ Servicio \/ Marca.<\/li><li>Distribuci\u00f3n y Lugar.<\/li><li>Promoci\u00f3n.<\/li><li>Precio.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es el Marketing Operativo?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Marketing-Operativo-800x520.jpg\" alt=\"Qu\u00e9 es el Marketing Operativo\" class=\"wp-image-2124\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Marketing-Operativo-800x520.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Marketing-Operativo-600x390.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Marketing-Operativo-768x499.jpg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Marketing-Operativo.jpg 1000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>Marketing Operatorio<\/strong> es tambi\u00e9n conocido como marketing t\u00e1ctico o marketing operacional. En esta etapa se llevar\u00e1 a la pr\u00e1ctica el <strong><a href=\"https:\/\/ibo.pe\/blog\/7-pasos-para-crear-una-buena-estrategia-de-marketing-de-contenidos\/\">Plan de Marketing<\/a><\/strong> Estrat\u00e9gico. Este es el Marketing m\u00e1s visible por la ejecuci\u00f3n que se realiza, sin embargo, es importante que las estrategias hayan sido fijadas previamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las principales funciones del <strong>Marketing Operativo<\/strong> son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Determinaci\u00f3n de servicios ofertados.<\/li><li>Caracter\u00edsticas en funci\u00f3n de Posicionamiento.<\/li><li>Canales de distribuci\u00f3n.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfCu\u00e1les son las principales variables que diferencian al Marketing Estrat\u00e9gico y Marketing Operativo?<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Nivel organizativo de trabajo:<\/strong> El <strong>Marketing Estrat\u00e9gico<\/strong> se basa en el Negocio (Producto- mercado), mientras que el<strong> Marketing Operativo <\/strong>el sistema es funcional.<\/li><li><strong>Horizonte temporal:<\/strong> El <strong>Marketing Estrat\u00e9gico<\/strong> se distingue por ser a largo y medio plazo por el estudio y an\u00e1lisis que se realiza en esta fase, sin embargo, el <strong>Marketing Operativo<\/strong> es de acci\u00f3n a medio y corto plazo.<\/li><li><strong>Riesgo: <\/strong>El Marketing Estrat\u00e9gico tiene un grado de incertidumbre y riesgo elevado, mientras que el Operativo maneja un grado menor.<\/li><li><strong>Presupuesto de los Recursos: <\/strong>El presupuesto para poner en acci\u00f3n la operaci\u00f3n sale del <strong>Plan Estrat\u00e9gico<\/strong> en el que se realizar\u00e1n los balances.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfD\u00f3nde encontrar asesor\u00eda en Marketing Estrat\u00e9gico y Operativo en Lima?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Si est\u00e1s buscando un <strong>plan de marketing estrat\u00e9gico y operativo<\/strong>, en IBO.pe, una <strong><a href=\"https:\/\/ibo.pe\/\">agencia de Marketing Digital en Lima<\/a><\/strong>, podr\u00e1s encontrar a los mejores especialistas que establecer\u00e1n los mejores planes de Marketing a corto y largo plazo. <a href=\"https:\/\/ibo.pe\/contacto\"><strong>Cont\u00e1ctenos<\/strong><\/a> para desarrollar las mejores estrategias.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>El Marketing Estrat\u00e9gico y el Marketing Operatorio son dos estructuras muy importantes dentro del Plan de Marketing. Aunque ambos se complementan, juegan diferentes acciones. Uno de ellos considera\u2026<\/p>\n","protected":false},"author":1,"featured_media":2224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,8],"tags":[],"class_list":["post-2115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing estrat\u00e9gico y marketing operativo, conoce sus diferencias<\/title>\n<meta name=\"description\" content=\"Conoce como opera el Marketing Estrat\u00e9gico y el Marketing Operativo en las empresas en Lima. Importancias, diferencias y el trabajo conjunto que realizan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibo.pe\/blog\/marketing-estrategico-y-el-marketing-operativo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing estrat\u00e9gico y marketing operativo, conoce sus diferencias\" \/>\n<meta property=\"og:description\" content=\"Conoce como opera el Marketing Estrat\u00e9gico y el Marketing Operativo en las empresas en Lima. 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