{"id":219,"date":"2018-10-03T22:32:28","date_gmt":"2018-10-03T22:32:28","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=219"},"modified":"2020-11-07T21:55:12","modified_gmt":"2020-11-07T21:55:12","slug":"consultoria-auditoria-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/consultoria-auditoria-de-marketing-digital\/","title":{"rendered":"De qu\u00e9 trata una consultor\u00eda y auditor\u00eda de marketing digital"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Gracias a la <\/span><b>consultor\u00eda y auditor\u00eda de marketing digital<\/b><span style=\"font-weight: 400;\"> las empresas pueden conocer claramente su situaci\u00f3n y potenciar m\u00e1s su negocio. Pero, \u00bfqu\u00e9 hace un consultor de marketing digital? \u00bfcu\u00e1les son sus funciones? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un <\/span><b>consultor de marketing digital<\/b><span style=\"font-weight: 400;\"> es un experto que se encarga de guiar a una empresa para asegurar su \u00e9xito en el \u00e1mbito digital. En IBO, nos especializamos en brindar una consultor\u00eda y auditor\u00eda digital dise\u00f1ando una estrategia integral que incluye el <a href=\"https:\/\/ibo.pe\/servicios\/social-media\">Social Media<\/a>, posicionamiento web SEO, <a href=\"https:\/\/ibo.pe\/servicios\/sem-campanas-digitales\">SEM<\/a>, reputaci\u00f3n online y marketing de contenidos.<\/span><\/p>\n<h2><strong>Conoce m\u00e1s sobre la consultor\u00eda y auditor\u00eda digital en Lima<\/strong><\/h2>\n<h3><strong>\u00bfQu\u00e9 implica una consultor\u00eda en marketing digital?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Nuestro servicio de consultor\u00eda es realizado por <\/span><b>expertos en marketing digital<\/b><span style=\"font-weight: 400;\">, que efect\u00faan un an\u00e1lisis exhaustivo del mercado, con el fin de ubicar los puntos de mejora y crear un plan de acci\u00f3n estrat\u00e9gico que te permita conseguir resultados tangibles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El servicio de consultor\u00eda digital incluye:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un estudio de las keywords. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Estudio de benchmark.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Diagn\u00f3stico de la marca en Internet.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posicionamiento web, SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plan de acci\u00f3n de acuerdo a tus objetivos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Liderar la ejecuci\u00f3n del plan de acci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Informe con la evoluci\u00f3n y los logros alcanzados.<\/span><\/li>\n<\/ul>\n<h2><strong>\u00bfPor qu\u00e9 contratar el servicio de consultor\u00eda en marketing digital?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Existen varias razones por las cuales una empresa debe tener la ayuda de una <strong>consultor en marketing digital<\/strong>, te mencionaremos algunas de las m\u00e1s importantes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tener una perspectiva exterior.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Garantizar el ROI.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Detectar oportunidades de \u00a0negocio.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ayudarte a vender m\u00e1s.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mejorar las conversiones.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizar el tiempo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Formaci\u00f3n constante.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dise\u00f1ar planes estrat\u00e9gicos para la mejora de procesos y recursos.<\/span><\/li>\n<\/ul>\n<h2><strong>\u00bfEn qu\u00e9 consiste una auditor\u00eda de marketing digital?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Una auditor\u00eda implica una revisi\u00f3n sistem\u00e1tica de tu situaci\u00f3n actual en marketing digital, as\u00ed como la evaluaci\u00f3n del correcto cumplimiento de las reglas y objetivos.\u00a0<\/span><span style=\"font-weight: 400;\">Gracias a ella\u00a0las empresas pueden conocer hasta qu\u00e9 punto est\u00e1n haciendo bien las cosas en marketing digital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, una <strong>auditor\u00eda de marketing digital<\/strong> es un an\u00e1lisis minucioso de todas las \u00e1reas involucradas para detectar problemas y\/o oportunidades de negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las principales \u00e1reas de an\u00e1lisis son:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posicionamiento en buscadores, <a href=\"https:\/\/ibo.pe\/servicios\/seo-posicionamiento-web-en-buscadores\">SEO<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dise\u00f1o web y usabilidad.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Redes Sociales.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/ibo.pe\/servicios\/reputacion-online\">Reputaci\u00f3n online<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anal\u00edtica web.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contenidos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publicidad.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Negocio.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En conclusi\u00f3n, una <strong>consultor\u00eda y auditor\u00eda digital<\/strong> te ayuda a poner sobre la mesa todas las soluciones y a conocer cu\u00e1les son las m\u00e1s convenientes para tu negocio.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">IBO, <a href=\"https:\/\/ibo.pe\/\">agencia de marketing digital<\/a>, cuenta con un equipo de profesionales expertos digitales que te ayudar\u00e1n a potenciar tu empresa en digital. <a href=\"https:\/\/ibo.pe\/contacto\">Escr\u00edbenos<\/a> y con mucho gusto te ayudaremos.<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Gracias a la consultor\u00eda y auditor\u00eda de marketing digital las empresas pueden conocer claramente su situaci\u00f3n y potenciar m\u00e1s su negocio. Pero, \u00bfqu\u00e9 hace un consultor de marketing\u2026<\/p>\n","protected":false},"author":1,"featured_media":259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[29,28],"class_list":["post-219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-auditoria-digital","tag-consultoria-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De qu\u00e9 trata una consultor\u00eda y auditor\u00eda de marketing digital<\/title>\n<meta name=\"description\" content=\"La consultor\u00eda y auditor\u00eda de marketing digital te ayuda a conocer mejor tu situaci\u00f3n y potenciar m\u00e1s tu negocio en Internet. 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