{"id":2240,"date":"2020-05-06T23:11:06","date_gmt":"2020-05-06T23:11:06","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=2240"},"modified":"2021-01-25T22:44:58","modified_gmt":"2021-01-25T22:44:58","slug":"consejos-para-hacer-un-plan-de-personal-branding","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/consejos-para-hacer-un-plan-de-personal-branding\/","title":{"rendered":"Consejos para hacer un Plan de Personal Branding"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El <strong>Personal Branding <\/strong>es un t\u00e9rmino en ingl\u00e9s que refiere a una \u2018Marca Personal\u2019. Es importante que al mostrar tu marca analices qu\u00e9 comunicas y en qu\u00e9 modo lo haces para fortalecer tu reputaci\u00f3n, ya sea en tu personalidad o una habilidad determinada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta marca te permitir\u00e1 mostrar y resaltar alg\u00fan servicio en espec\u00edfico o cualidad. Es por ello que hoy te presentamos 5 consejos que te ayudar\u00e1n a fortalecer tu <strong>Personal Branding<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Analiza tu personalidad y resalta lo mejor<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Personal-Branding-800x520.jpg\" alt=\"Analiza tu personalidad y resalta lo mejor\" class=\"wp-image-2244\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Personal-Branding-800x520.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Personal-Branding-600x390.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Personal-Branding-768x499.jpg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Personal-Branding.jpg 1000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este es el paso m\u00e1s importante, debes empezar por ser consciente de tu importancia y resaltar algo que te caracterice, es v\u00e1lido hacerse la pregunta: \u00bfEn qu\u00e9 soy bueno? Recuerda que t\u00fa eres el producto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Define el mensaje que transmitir\u00e1s<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Marketing-digital-01-800x440.jpg\" alt=\"Define el mensaje que transmitir\u00e1s\" class=\"wp-image-2256\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Marketing-digital-01-800x440.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Marketing-digital-01-600x330.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Marketing-digital-01-768x422.jpg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/Marketing-digital-01.jpg 1459w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el desarrollo de la marca, debes tener en claro el mensaje y los <strong>valores que transmitir\u00e1s<\/strong>. Puedes definir <strong>palabras claves<\/strong> que acompa\u00f1ar\u00e1n a tu marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Selecciona el target para tu personal branding<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/target-miss-goal-feat.jpg\" alt=\"Selecciona el target para tu personal branding\" class=\"wp-image-2246\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/target-miss-goal-feat.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/target-miss-goal-feat-600x315.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/target-miss-goal-feat-768x403.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ya sabes qu\u00e9 es lo que te hace aut\u00e9ntico y qu\u00e9 es lo que resaltar\u00e1s en tu <strong>Personal Branding<\/strong>, analiza a qu\u00e9 tipo de p\u00fablico objetivo quieres dirigirte. Cuesti\u00f3nate \u00bfqui\u00e9n va a comprar el servicio que vas a desarrollar? \u00bfEn qu\u00e9 redes sociales se mueve tu target? Es muy importante tener claro este punto para determinar qu\u00e9 canales pueden ayudarte m\u00e1s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Traza tus objetivos y estrategias<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"559\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/social_media_brand-800x559.jpg\" alt=\"Traza tus objetivos y estrategias\" class=\"wp-image-2243\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/social_media_brand-800x559.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/social_media_brand-600x419.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/social_media_brand-768x537.jpg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/social_media_brand-1536x1073.jpg 1536w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/social_media_brand.jpg 1689w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tengas claro a qu\u00e9 grupo te dirigir\u00e1s, deber\u00e1s <strong>fijar tus objetivos y estrategias<\/strong>. Si realmente quieres posicionarte en el mercado y a tu p\u00fablico objetivo, tu marca personal deber\u00e1 ir de la mano con el Marketing. Este procedimiento har\u00e1 que tu plan sea eficaz, las cosas improvisadas no siempre resultan bien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Dise\u00f1a tu Personal Branding<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/crear-logo-800x400.png\" alt=\"Dise\u00f1a tu Personal Branding\" class=\"wp-image-2247\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/crear-logo-800x400.png 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/crear-logo-600x300.png 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/crear-logo-768x384.png 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/crear-logo.png 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El dise\u00f1o de tu <strong>Personal Branding<\/strong> comienza desde tu logo y nombre para generar cierto \u2018engagment\u2019 con tu p\u00fablico. Adem\u00e1s, deber\u00e1s dise\u00f1ar algunas plantillas para que tu contenido luzca atractivo, ya es fundamental la primera impresi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Define tu plan de Marketing Personal<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"353\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/marketing-digital-1-800x353.jpg\" alt=\"Define tu plan de Marketing Personal\" class=\"wp-image-2248\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/marketing-digital-1-800x353.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/marketing-digital-1-600x265.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/marketing-digital-1-768x339.jpg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/marketing-digital-1.jpg 1250w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un <strong><a href=\"https:\/\/ibo.pe\/blog\/10-tendencias-del-marketing-digital-que-evolucionaran-el-2020\/\">plan de marketing digital<\/a><\/strong> te ayudar\u00e1 a trazar tus objetivos para promocionar tu marca personal. Toma en cuenta las siguientes estrategias:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Crea un calendario y organiza el contenido que compartir\u00e1s, te recomendamos ser organizado y proveer material, adem\u00e1s de unirte a las tendencias de acuerdo a tu producto.<\/li><li>Actualiza los perfiles de tus redes sociales y mantente activo en la comunidad.<\/li><li>Usa<strong> e-mail marketing<\/strong> como canal de promoci\u00f3n.<\/li><li>Maneja un buen <strong>marketing de contenidos<\/strong>, que el p\u00fablico se sienta atra\u00eddo por tu contenido sin necesidad de haberlo buscado.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">7. Constancia en elaborar contenido con un buen acabado<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"368\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/redes-sociales-800x368.png\" alt=\"Constancia en elaborar contenido con un buen acabado\" class=\"wp-image-2250\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/redes-sociales-800x368.png 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/redes-sociales-600x276.png 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/redes-sociales-768x353.png 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/redes-sociales.png 870w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando pongas en acci\u00f3n tu <strong>Personal Branding<\/strong>, debes estar en constante contacto con tu p\u00fablico y encargarte que el material que presentes sea de buena calidad, porque eso llamar\u00e1 mucho la atenci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Desarrolla m\u00e9tricas para tu plan de marketing<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/1500x844_metricas-800x450.jpg\" alt=\"Desarrolla m\u00e9tricas para tu plan de marketing\" class=\"wp-image-2245\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/1500x844_metricas-800x450.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/1500x844_metricas-600x338.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/1500x844_metricas-768x432.jpg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/04\/1500x844_metricas.jpg 1500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez posicionada tu marca, las <a href=\"https:\/\/ibo.pe\/blog\/mejores-herramientas-de-analitica-web\/\"><strong>m\u00e9tricas<\/strong><\/a> te ayudar\u00e1n a evaluar el avance y la diferencia desde que tu marca fue lanzada. Podr\u00e1s determinar si tu<strong> plan de marketing<\/strong> fue el correcto al evaluar en % de visitas y la cantidad de personas que te sigue. En caso no tengas conocimientos espec\u00edficos, puedes contar con la ayuda de asesor\u00edas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u00bfC\u00f3mo puedo encontrar asesor\u00eda personalizada para crear mi personal branding?<\/strong> Si est\u00e1s buscando profesionales <strong>en personal branding<\/strong>, en IBO, <strong><a href=\"https:\/\/ibo.pe\/\">agencia de marketing digital<\/a><\/strong>, tenemos a los mejores especialistas para crear y posicionar tu propia marca. <strong><a href=\"https:\/\/ibo.pe\/contacto\">Cont\u00e1ctanos<\/a><\/strong> para empezar tu nuevo proyecto.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>El Personal Branding es un t\u00e9rmino en ingl\u00e9s que refiere a una \u2018Marca Personal\u2019. Es importante que al mostrar tu marca analices qu\u00e9 comunicas y en qu\u00e9 modo\u2026<\/p>\n","protected":false},"author":1,"featured_media":2402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,8],"tags":[],"class_list":["post-2240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consejos para hacer un Plan de Personal Branding<\/title>\n<meta name=\"description\" content=\"Conoce los consejos que debes tener en cuenta para crear tu personal Branding. En IBO.pe tenemos a los mejores especialistas en marca personal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibo.pe\/blog\/consejos-para-hacer-un-plan-de-personal-branding\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consejos para hacer un Plan de Personal Branding\" \/>\n<meta property=\"og:description\" content=\"Conoce los consejos que debes tener en cuenta para crear tu personal Branding. 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