{"id":2650,"date":"2020-06-09T20:39:36","date_gmt":"2020-06-09T20:39:36","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=2650"},"modified":"2021-02-03T22:53:17","modified_gmt":"2021-02-03T22:53:17","slug":"como-crear-tu-ecommerce-paso-a-paso-en-wordpress","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/como-crear-tu-ecommerce-paso-a-paso-en-wordpress\/","title":{"rendered":"\u00bfC\u00f3mo crear tu ecommerce paso a paso en WordPress?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El <strong>ecommerce<\/strong> se ha convertido en una gran soluci\u00f3n para peque\u00f1as, medianas y grandes empresas que desean aumentar el porcentaje de sus ventas. Y para crear una tienda virtual, es necesario, primero, conocer el <a href=\"https:\/\/ibo.pe\/blog\/como-atraer-clientes-10-factores-para-conocer-el-comportamiento-del-consumidor\/\"><strong>tipo de consumidor<\/strong><\/a> de tu marca, establecer la <a href=\"https:\/\/ibo.pe\/blog\/cuales-son-las-mejores-plataformas-de-comercio-electronico\/\"><strong>plataforma de ecommerce<\/strong><\/a>, y brindar las mejores ofertas para tu p\u00fablico. Ante este caso, te ense\u00f1amos c\u00f3mo crear tu <strong>ecommerce en WordPress<\/strong>, una de las plataformas m\u00e1s populares para realizar ventas online.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 crear una tienda virtual en WordPress?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/tienda-virtual-800x450.jpg\" alt=\"\u00bfPor qu\u00e9 crear una tienda virtual en WordPress?\" class=\"wp-image-2662\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/tienda-virtual-800x450.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/tienda-virtual-600x338.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/tienda-virtual-768x432.jpg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/tienda-virtual.jpg 1500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress es una de las plataformas con m\u00e1s acogida entre las pymes, ya que en su mayor\u00eda tiene plantillas gratuitas. Adem\u00e1s, se puede instalar un plugin destacado llamado <strong>WooCommerce<\/strong>, que le permite convertirla en una tienda virtual. Tambi\u00e9n, puedes acceder a los siguientes beneficios:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Personalizar la tienda virtual cuando se requiera.\u00a0<\/li><li>Puedes complementar con otras plantillas compatibles.\u00a0<\/li><li>Presentar una tienda virtual muy profesional ante tus clientes.\u00a0<\/li><li>Te permite favorecer el <strong>Posicionamiento SEO<\/strong> de tu tienda virtual.\u00a0<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y as\u00ed podemos enumerar m\u00e1s beneficios que te puede dar una <strong>tienda virtual en WordPress.<\/strong> Pero, si a\u00fan no sabes c\u00f3mo empezar o c\u00f3mo crear una tienda online, te ayudamos a crear paso a paso tu <strong>ecommerce.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que debes hace<strong>r antes de crear tu ecommerce en WordPress<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed como hay una serie de pasos para <a href=\"https:\/\/ibo.pe\/blog\/10-razones-para-crear-tu-blog-para-empresas\/\">crear un blog<\/a>, tambi\u00e9n hay que tener en cuenta qu\u00e9 cosas debemos realizar para que el funcionamiento de la tienda online sea \u00f3ptima. Por eso, queremos ayudarte a conocer dos principales factores que debes hacer antes de<strong> crear tu ecommerce en WordPress<\/strong>, y si no sabes c\u00f3mo hacerlo, puedes solicitar la ayuda de una <a href=\"https:\/\/ibo.pe\">agencia de ecommerce<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Buscar un dominio adecuado para tu tienda online<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/crear-dominio-para-tienda-virtual.jpg\" alt=\"Buscar un dominio adecuado para tu tienda online\" class=\"wp-image-2661\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/crear-dominio-para-tienda-virtual.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/crear-dominio-para-tienda-virtual-600x334.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/crear-dominio-para-tienda-virtual-768x427.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu marca ya tiene un nombre comercial, no ser\u00e1 tan dif\u00edcil escoger el nombre para el dominio, pero si reci\u00e9n est\u00e1s creando tu negocio, ser\u00e1 importante que busques un dominio adecuado. Lo mejor es que encuentres uno que tenga la extensi\u00f3n \u201c.com\u201d libre, ya que es el m\u00e1s comercial para Internet.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Contratar un buen hosting&nbsp;<\/strong>para tu tienda virtual<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/hosting-para-ecommerce.jpg\" alt=\"Contratar un buen hosting para tu tienda virtual\" class=\"wp-image-2660\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/hosting-para-ecommerce.jpg 750w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/hosting-para-ecommerce-600x240.jpg 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que ya tengas el dominio, ahora toca <strong>encontrar un buen hosting <\/strong>para que tu <strong>tienda virtual<\/strong> funcione correctamente. Recuerda que debes buscar y contratar un <strong>hosting<\/strong> que sea r\u00e1pido y que brinde un buen soporte t\u00e9cnico, en casos sucedan algunos inconvenientes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Integrar la plantilla de WooCommerce<\/strong> que mejor se adapte a tu web<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"420\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/p\u00e1gina-web-para-ecommerce.jpg\" alt=\"Establecer una p\u00e1gina web\" class=\"wp-image-2659\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/p\u00e1gina-web-para-ecommerce.jpg 700w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/p\u00e1gina-web-para-ecommerce-600x360.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Integrar la plantilla de WooCommerce<\/strong> permitir\u00e1 que tu web se convierta en una tienda virtual, es como el ingrediente principal para que todo funcione. Una vez que logras hacerlo, podr\u00e1s configurar todo en tu ecommerce, tales como im\u00e1genes, precios e informaci\u00f3n de tus productos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que debes hacer<strong> durante la creaci\u00f3n de ecommerce en WordPress<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ya conoces los factores que debes tener en cuenta antes de crear un <strong>ecommerce en WordPress<\/strong>, te ayudaremos con el siguiente proceso que te permitir\u00e1 configurar todos los aspectos t\u00e9cnicos. Para esto, deber\u00e1s realizar las siguientes acciones:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Instalar WordPress y plugins<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"461\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/wordpress-para-ecommerce-800x461.png\" alt=\"Instalar WordPress y plugins\" class=\"wp-image-2658\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/wordpress-para-ecommerce-800x461.png 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/wordpress-para-ecommerce-600x346.png 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/wordpress-para-ecommerce-768x442.png 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/wordpress-para-ecommerce.png 830w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora, es momento de<strong> instalar WordPress <\/strong>a tu panel de Hosting. Hay una herramienta llamada \u201cInstalador WordPress\u201d que te ayudar\u00e1 a instalarlo de manera f\u00e1cil y sencilla. Luego, ser\u00e1 necesario que se instale <strong>plugins<\/strong> que permitir\u00e1n una mejor optimizaci\u00f3n de tu \u201cfutura tienda online\u201d. Algunos de estos <strong>plugins<\/strong> son Yoast SEO, Cookie Law, Thrive Leads, entre otros.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Punto Plus: instalar el plugin WooCommerce&nbsp;<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"507\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/plugin-woocommerce-800x507.jpg\" alt=\"Punto Plus: instalar el plugin WooCommerce \" class=\"wp-image-2657\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/plugin-woocommerce-800x507.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/plugin-woocommerce-600x381.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/plugin-woocommerce-768x487.jpg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/plugin-woocommerce-1536x974.jpg 1536w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/plugin-woocommerce-2048x1299.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Haber instalado WordPress no significa que hayas finalizado todo el proceso de tu tienda online. Para que est\u00e9 completo, ser\u00e1 necesario agregar el <strong>plugin de la plantilla de WooCommerce<\/strong>, y debes tener en cuenta que debe ser compatible con tu versi\u00f3n de WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Configurar la tienda virtual&nbsp;<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/configurar-tienda-virtual-800x495.jpg\" alt=\"Configurar la tienda virtual \" class=\"wp-image-2656\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/configurar-tienda-virtual-800x495.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/configurar-tienda-virtual-600x371.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/configurar-tienda-virtual-768x475.jpg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/configurar-tienda-virtual.jpg 825w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El siguiente paso es <strong>configurar la tienda virtual<\/strong>. Para ello, debes haber instalado y activado el<strong> plugin de la plantilla de WooCommerce<\/strong>. Las primeras configuraciones que debes hacer son: Tienda, el carrito de compra, las formas de pago, el proceso de compra y \u201cMi cuenta\u201d para clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otros factores que deber\u00e1s tener en cuenta es colocar la ubicaci\u00f3n de tu tienda f\u00edsica, el tipo de moneda que se utilizar\u00e1 y, sobre todo, brindar informaci\u00f3n de impuestos de env\u00edos entre otros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Subir los productos a la tienda online<\/strong> <\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/subir-fotograf\u00edas-de-producto-800x534.jpg\" alt=\"Subir los productos a la tienda online \" class=\"wp-image-2655\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/subir-fotograf\u00edas-de-producto-800x534.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/subir-fotograf\u00edas-de-producto-600x400.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/subir-fotograf\u00edas-de-producto-768x512.jpg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/subir-fotograf\u00edas-de-producto.jpg 1024w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora, toca subir las <strong>fotograf\u00edas de los productos<\/strong> a la<strong> tienda online<\/strong>, pero debes tener en cuenta que \u00e9stas tienen que ser im\u00e1genes de calidad, ya que esto impactar\u00e1 a tu p\u00fablico, e incluso le dar\u00e1 confianza comprar tu producto. Para ello, se debe hacer una breve descripci\u00f3n del producto, colocar el precio y los impuestos de env\u00edo, entre otras caracter\u00edsticas importantes para el cliente.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que debes hacer <strong>despu\u00e9s de crear tu ecommerce en WordPress<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para que tu tienda online tenga m\u00e1s visitas de tu p\u00fablico, ser\u00e1 necesario que realices algunas estrategias que te permitir\u00e1n alcanzar tus objetivos. Por ello, te recomendamos las siguientes estrategias despu\u00e9s de <strong>crear tu ecommerce en WordPress<\/strong>:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Manejar una plataforma de Email Marketing y redes sociales<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"310\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/ecommerce-y-redes-sociales-800x310.png\" alt=\"Manejar una plataforma de Email Marketing y redes sociales\" class=\"wp-image-2654\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/ecommerce-y-redes-sociales-800x310.png 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/ecommerce-y-redes-sociales-600x233.png 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/ecommerce-y-redes-sociales-768x298.png 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/ecommerce-y-redes-sociales.png 1000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ser\u00e1 importante mantener una buena comunicaci\u00f3n con tus clientes, ya sea por redes sociales o por email. Por eso, se debe crear una buena <strong>estrategia de Social Media<\/strong>, y definir la <strong>estrategia de Email Marketing<\/strong> que permitir\u00e1 informar sobre novedades y ofertas a tus usuarios.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Utilizar herramientas de m\u00e9tricas web&nbsp;<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/m\u00e9tricas-web-para-ecommerce-800x419.jpg\" alt=\"Utilizar herramientas de m\u00e9tricas web \" class=\"wp-image-2653\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/m\u00e9tricas-web-para-ecommerce-800x419.jpg 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/m\u00e9tricas-web-para-ecommerce-600x314.jpg 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/m\u00e9tricas-web-para-ecommerce-768x402.jpg 768w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2020\/06\/m\u00e9tricas-web-para-ecommerce.jpg 840w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Otra estrategia eficaz para analizar la efectividad de tu tienda virtual, son las <strong>herramientas de m\u00e9tricas web<\/strong>, como Google Analytics y Google Search Console, que te permitir\u00e1n conocer el tr\u00e1fico web, alcance, audiencia, entre otros indicadores que te ayudar\u00e1n a optimizar tu ecommerce.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u00bfNecesitas crear tu tienda online?<\/strong> IBO, una <a href=\"https:\/\/ibo.pe\/\"><strong>agencia de ecommerce en Lima<\/strong><\/a>, te ofrece el mejor <strong>servicio de ecommerce<\/strong> para empezar a crear tu tienda online con las mejores plataformas que mejor se adec\u00faen a tu negocio. <a href=\"https:\/\/ibo.pe\/contacto\"><strong>Cont\u00e1ctenos<\/strong><\/a> para iniciar tu proyecto digital y ver resultados.&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>El ecommerce se ha convertido en una gran soluci\u00f3n para peque\u00f1as, medianas y grandes empresas que desean aumentar el porcentaje de sus ventas. Y para crear una tienda\u2026<\/p>\n","protected":false},"author":1,"featured_media":2693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,8],"tags":[],"class_list":["post-2650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo crear tu ecommerce paso a paso en Wordpress?<\/title>\n<meta name=\"description\" content=\"Te ensa\u00f1amos c\u00f3mo crear tu ecommerce en Wordpress, y c\u00f3mo dise\u00f1ar tu tienda online paso a paso para que aumentes tus ventas en l\u00ednea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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