{"id":3782,"date":"2021-05-27T01:40:00","date_gmt":"2021-05-27T01:40:00","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=3782"},"modified":"2021-05-27T01:40:02","modified_gmt":"2021-05-27T01:40:02","slug":"5-pasos-para-realizar-marketing-en-linkedin-eficazmente","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/5-pasos-para-realizar-marketing-en-linkedin-eficazmente\/","title":{"rendered":"5 pasos para realizar marketing en LinkedIn eficazmente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Seg\u00fan el INEI (Instituto Nacional de Estad\u00edstica e Inform\u00e1tica) casi 1,2 millones de peruanos han perdido su empleo durante estos \u00faltimos meses durante la crisis del Covid-19. Sin embargo, muchos profesionales han recurrido a LinkedIn en busca de nuevas oportunidades laborales. Por ello, te contamos c\u00f3mo realizar<strong> marketing en LinkedIn<\/strong> tanto para profesionales como para empresas en 5 pasos.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Empieza a completar tu perfil profesional&nbsp;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2021\/05\/Empieza-a-completar-tu-perfil-profesional-e1621641462418.jpeg\" alt=\"Empieza a completar tu perfil profesional\" class=\"wp-image-3785\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">No puedes empezar a realizar <strong>marketing en LinkedIn<\/strong> sin antes completar tu perfil profesional. Deber\u00e1s completar cada requisito y espacio que se te solicite, por ejemplo, tus trabajos anteriores, tu experiencia laboral, una fotograf\u00eda de calidad, y sobre todo usar titulares atractivos con palabras claves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed, te dejamos qu\u00e9 aspectos debes considerar muy importantes y no se te pase por alto:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Completar tus datos personales<\/strong>: Redacta una buena biograf\u00eda que describa tus objetivos.&nbsp;<\/li><li><strong>Utiliza palabras clave<\/strong>:&nbsp; Puedes colocarlos en tus aptitudes y conocimientos.&nbsp;<\/li><li><strong>Escoge una fotograf\u00eda profesional:<\/strong> Debe estar en alta calidad y mostrar confianza. Recuerda, no es una foto para tus redes sociales.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Crea una p\u00e1gina de empresa en Linkedin<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si cuentas con un negocio, es recomendable crear una p\u00e1gina de empresa para<strong> aumentar la visibilidad<\/strong> y <strong>obtener m\u00e1s seguidores<\/strong>. Al igual que tu perfil personal de Linkedin, ser\u00e1 importante que coloques el logo de tu empresa en una imagen de buena calidad. Asimismo, deber\u00e1s completar todos los requisitos como \u201cproductos\u201d. Pero, no te olvides de usar palabras claves ideales para tu negocio. As\u00ed, podr\u00e1s posicionarte frente a tu competencia.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>\u00danete a los grupos para mejorar tu perfil profesional o tu empresa<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"300\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2021\/05\/Unete-a-los-grupos.jpg\" alt=\"\u00danete a los grupos para mejorar tu perfil profesional o tu empresa\" class=\"wp-image-3784\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2021\/05\/Unete-a-los-grupos.jpg 620w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2021\/05\/Unete-a-los-grupos-600x290.jpg 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Otra gran manera de sacarle provecho a tu perfil de Linkedin, ya sea como empresa o como persona, es<em> unirte a los grupos que est\u00e9n relacionados a tu sector<\/em>. Podr\u00e1s encontrarlos en la pesta\u00f1a \u201c<strong>Grupos<\/strong>\u201d y ver todos los grupos destacados de tu sector, o incluso puedes configurarlos para que se ajusten a tus intereses. As\u00ed, podr\u00e1s intercambiar opiniones e interactuar, lo que te ayudar\u00e1 a conseguir tu pr\u00f3ximo empleo o tu cliente.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Mejora tu posicionamiento en LinkedIn<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seguro te estar\u00e1s preguntando \u00bfc\u00f3mo lo hago? Tranquilo, aqu\u00ed te ense\u00f1amos. Lo importante es que puedas <a href=\"https:\/\/ibo.pe\/blog\/cuales-son-los-tipos-de-contenidos-te-ayudaran-en-tu-plan-de-marketing\/\"><strong>crear un plan de contenidos<\/strong><\/a><strong> <\/strong>que te ayuden a generar, al menos, una publicaci\u00f3n al d\u00eda. El secreto est\u00e1 en publicar en las primeras horas de la ma\u00f1ana. Tu contenido debe incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Palabras claves.&nbsp;<\/li><li>Hashtags seg\u00fan el tema que est\u00e9s redactando.&nbsp;<\/li><li>Interacciones con tu p\u00fablico, quiz\u00e1s puedes realizar test o encuestas.&nbsp;<\/li><li>V\u00eddeos, de ser posibles, ya que genera m\u00e1s interacci\u00f3n.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>Utiliza el Social Selling LinkedIn<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2021\/05\/Social-Selling-LinkedIn-800x420.png\" alt=\"Utiliza el Social Selling LinkedIn\" class=\"wp-image-3783\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este punto est\u00e1 m\u00e1s enfocado a empresas que buscan, obviamente, vender. Pero, el proceso debe ser conciso, para que puedas ir paso a paso y generar v\u00ednculos con tus clientes, hasta ganar su confianza. Sin embargo, no debes abusar de ello. Por ejemplo, puedes ofrecer tus servicios en comentarios o publicaciones, compartir ideas o soluciones que te destaquen como especialista. Estas interacciones te ayudar\u00e1n a ser el punto de inter\u00e9s de tu comunidad.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Si est\u00e1s buscando posicionarse en esta red social, no pierdas la oportunidad de hacer <strong>marketing en LinkedIn<\/strong>. En IBO, <a href=\"https:\/\/ibo.pe\/\"><strong>agencia de marketing digital en Lima<\/strong><\/a>, te ayudamos a configurar y manejar tu cuenta de LinkedIn y otras redes sociales para sacarle provecho y cumplir con tus objetivos. <a href=\"https:\/\/ibo.pe\/servicios\"><strong>Cont\u00e1ctenos<\/strong><\/a> para brindarte informaci\u00f3n sobre nuestro <a href=\"https:\/\/ibo.pe\/servicios\/social-media\"><strong>servicio de Social Media<\/strong><\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan el INEI (Instituto Nacional de Estad\u00edstica e Inform\u00e1tica) casi 1,2 millones de peruanos han perdido su empleo durante estos \u00faltimos meses durante la crisis del Covid-19. Sin\u2026<\/p>\n","protected":false},"author":1,"featured_media":3811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,11],"tags":[],"class_list":["post-3782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 pasos para realizar marketing en LinkedIn eficazmente<\/title>\n<meta name=\"description\" content=\"Aprende a realizar marketing en LinkedIn y s\u00e1cale provecho a esta red profesional para conseguir tu pr\u00f3ximo empleo o tus pr\u00f3ximos clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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