{"id":4035,"date":"2021-10-28T19:24:17","date_gmt":"2021-10-28T19:24:17","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=4035"},"modified":"2022-09-27T23:17:33","modified_gmt":"2022-09-27T23:17:33","slug":"live-commerce-descubre-como-innovarte-para-vender-en-linea-2021","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/live-commerce-descubre-como-innovarte-para-vender-en-linea-2021\/","title":{"rendered":"Live Commerce: Descubre c\u00f3mo innovarte para vender en l\u00ednea 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El incremento de ventas online ha hecho que vayan surgiendo nuevas maneras de promocionarse y fue as\u00ed como surgi\u00f3 el<strong> Live Commerce<\/strong>, una estrategia de ventas que consiste en hacer transmisiones en vivo para promocionar o vender los productos y servicios de una empresa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo genial de este m\u00e9todo de venta, es que el espectador puede resolver sus dudas al instante o tambi\u00e9n brindar sus testimonios en vivo para que los dem\u00e1s puedan escucharlos y se animen a realizar la compra.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo se realiza una campa\u00f1a de Live Commerce?&nbsp;<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"402\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2021\/10\/campana-de-Live-Commerce.png\" alt=\"campa\u00f1a de Live Commerce\" class=\"wp-image-4039\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2021\/10\/campana-de-Live-Commerce.png 800w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2021\/10\/campana-de-Live-Commerce-600x302.png 600w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2021\/10\/campana-de-Live-Commerce-768x386.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A pesar que es una pr\u00e1ctica nueva, aqu\u00ed te brindamos estos consejos para que sepas c\u00f3mo podr\u00edas realizar una exitosa campa\u00f1a de<strong> Live Commerce.<\/strong>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Define el producto a promocionar y tu p\u00fablico<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para definir tu producto o servicio a promocionar, primero tienes que pensar qu\u00e9 objetivo quieres lograr, ya sea potenciar las ventas de tu producto estrella o, posiblemente, agotar el stock que tienes pendiente. Tambi\u00e9n, define el p\u00fablico al que vas a querer dirigirte para que as\u00ed tengas la seguridad de lograr tu objetivo de venta.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Elige el formato ideal para tu campa\u00f1a<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En este tipo de campa\u00f1as, normalmente se usan Key Opinion Leader (KOL) o Key Opinion Consumer (KOC) para conducir todo el streaming y poder interactuar con los usuarios. Adem\u00e1s, existen estos formatos que se eligen seg\u00fan tus objetivos.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tutoriales para mostrar las funcionalidades del producto<\/li><li>Entrevistas con clientes o tambi\u00e9n con <a href=\"https:\/\/ibo.pe\/blog\/marketing-de-influencers-11-cosas-que-debes-conocer-si-o-si\/\">influencers<\/a>&nbsp;<\/li><li>Ofrecer un making off de los productos&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfCu\u00e1les son los objetivos principales de realizar un Live Commerce?&nbsp;<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2021\/10\/objetivos-de-Live-Commerce-800x533.jpg\" alt=\"objetivos de Live Commerce\" class=\"wp-image-4040\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si bien el objetivo principal de hacer un<strong> Live Commerce<\/strong> es mostrar a tu audiencia sobre tu producto o servicio, tambi\u00e9n hay otros motivos para realizarlo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Crear comunidad para tu marca<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Debido a que es posible tener interacci\u00f3n directa con el p\u00fablico, hay mayor facilidad para conectar con ellos y convertirlos en una <strong>comunidad de tu marca<\/strong>, de tal manera que hasta ellos mismos podr\u00edan ayudarte a promocionar tus productos con clientes nuevos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, las aplicaciones de streaming tienen opci\u00f3n para crear subforos para hacer las conversaciones acerca de lo que est\u00e9s promocionando y eso tambi\u00e9n te va a permitir conocer m\u00e1s sobre las necesidades y&nbsp; gustos de tu p\u00fablico.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Facilitar el proceso de compra<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias al gran contenido que se puede brindar en un Live Commerce, es m\u00e1s f\u00e1cil agilizar el<strong> <a href=\"https:\/\/ibo.pe\/blog\/por-que-los-negocios-deciden-migrar-al-ecommerce-en-tiempos-de-covid\/\">proceso de compra<\/a><\/strong> con el cliente, ya que ah\u00ed vas a poder resolver todas sus dudas y enamorarlo para que haga clic en tu enlace y se vaya directamente a comprar.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Brindar super descuentos exclusivos&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes aprovechar esta oportunidad para ofrecer <strong>descuentos exclusivos <\/strong>a los usuarios que est\u00e9n conectados para que se sientan especiales y piensen que se les est\u00e1 dando una oportunidad que no se va a volver a repetir, de tal manera que van a decidir tomar el precio ofrecido.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Comunicar nuevas noticias&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte de mantener a tu comunidad conectada, tambi\u00e9n es posible hacer un<strong> Live Commerce<\/strong> solamente con la intenci\u00f3n de comunicar nuevas noticias sobre tu marca, lo que har\u00e1 que tu audiencia sienta que tienen un trato especial.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Como puedes ver, el <strong>Live Commerce <\/strong>es una <strong>estrategia de venta online<\/strong> bastante novedosa que marcas como Xiaomi y Sephora ya est\u00e1n realizando gracias a las grandes posibilidades que da para acercarse m\u00e1s al usuario y atraerlos con mayor eficacia.&nbsp;Si quieres tener \u00f3ptimos resultados en el Cyber Wow y el pr\u00f3ximo <a href=\"https:\/\/ibo.pe\/blog\/8-consejos-para-mejorar-tus-ventas-en-el-black-friday-2021\/\">Black Friday<\/a> en noviembre, en IBO, <strong><a href=\"https:\/\/ibo.pe\/servicios\">agencia de e-commerce en Per\u00fa<\/a><\/strong>, estamos listos para ayudarte en tu tienda virtual. <strong><a href=\"https:\/\/ibo.pe\/contacto\">Cont\u00e1ctenos<\/a><\/strong>. <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>El incremento de ventas online ha hecho que vayan surgiendo nuevas maneras de promocionarse y fue as\u00ed como surgi\u00f3 el Live Commerce, una estrategia de ventas que consiste\u2026<\/p>\n","protected":false},"author":1,"featured_media":4224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-4035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Live Commerce: Descubre c\u00f3mo innovarte para vender en l\u00ednea 2021<\/title>\n<meta name=\"description\" content=\"Conoce cu\u00e1l es el Live Commerce y descubre c\u00f3mo puede mejorar tu tienda virtual y aumentar tus ventas en l\u00ednea del 2021. 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