{"id":4174,"date":"2022-09-14T10:13:00","date_gmt":"2022-09-14T10:13:00","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=4174"},"modified":"2022-09-27T22:51:31","modified_gmt":"2022-09-27T22:51:31","slug":"guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/","title":{"rendered":"Gu\u00eda para entender m\u00e1s sobre TikTok Ads y crear tus anuncios"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tiktok es una de las redes sociales del momento, teniendo actualmente m\u00e1s de 1,023 millones de Tiktok es una de las redes sociales del momento, teniendo actualmente m\u00e1s de 1,023 millones de usuarios al mes y esto lo convierte en un medio infalible para hacer publicidad. Para hacer tus campa\u00f1as en<strong> Tiktok Ads<\/strong>, primero debes verificar si tu empresa est\u00e1 calificada, comunic\u00e1ndote con un agente, quien recibir\u00e1 tu informaci\u00f3n para revisar y comunicarse contigo para configurar tu cuenta de publicidad.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo configurar la cuenta publicitaria de Tiktok?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de acceder a <strong>Tiktok Ads<\/strong>, puedes iniciar sesi\u00f3n para ingresar al panel de control. Aqu\u00ed vas a poder completar la configuraci\u00f3n de tu cuenta publicitaria. En caso necesites ayuda, un representante puede hacer esta configuraci\u00f3n por ti.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pasos para crear una nueva campa\u00f1a en Tiktok Ads<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Accede a la pesta\u00f1a \u201cCampa\u00f1as\u201d<\/li><li>Haz clic en el bot\u00f3n \u201cCrear\u201d<\/li><li>Ponle nombre a tu campa\u00f1a<\/li><li>Ingresa el presupuesto diario<\/li><li>Escoge las ubicaciones para tu anuncio<\/li><li>Configura tu segmentaci\u00f3n<\/li><li>Sube o crea el video que vas a publicitar<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Especificaciones a tener en cuenta sobre Tiktok Ads<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tiktok Ads<\/strong> permite utilizar audiencias personalizadas, utilizando datos de contacto, las visitas que han hecho al sitio web, su actividad con la aplicaci\u00f3n o su interacci\u00f3n.&nbsp;<\/li><li>El tama\u00f1o m\u00ednimo de audiencia para datos de tr\u00e1fico del sitio web es de 1000 personas<\/li><li><a href=\"https:\/\/ads.tiktok.com\/help\/mobile\/article?aid=9663\">Tiktok Pixel<\/a> eval\u00faa la efectividad de la campa\u00f1a y optimiza la impresi\u00f3n de los anuncios a usuarios que pueden estar m\u00e1s interesados en convertirse en clientes<\/li><li>Mientras m\u00e1s sea tu inversi\u00f3n, ser\u00e1 m\u00e1s probable que tu p\u00fablico objetivo vea tu anuncio&nbsp;<\/li><li>Los videos para hacer la publicidad deben ser de estos formatos: 9: 16\/1: 1\/16: 9<\/li><li>Las resoluciones de los videos deben ser m\u00e1s de: 720 px por 1280 px, 640 px por 640px \u00f3 1280 px por 720 px.<\/li><li>Se recomienda que los videos duren de 9 a 15 segundos<\/li><li>La descripci\u00f3n del producto o servicio debe tener de 12 a 100 caracteres.<\/li><li><strong>Tiktok Ads<\/strong> ofrece herramientas creativas para crear videos, una p\u00e1gina de destino, Tiktok Ad Studio y una amplia banda sonora.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfCu\u00e1nto cuesta hacer publicidad en Tiktok Ads?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante saber que el presupuesto que se gasta en esta red social es en d\u00f3lares y si te est\u00e1s preguntando cu\u00e1nto cuesta hacer publicidad en<strong> Tiktok Ads<\/strong>, aqu\u00ed te lo detallamos.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>El presupuesto m\u00ednimo para campa\u00f1as de un solo anuncio es de 50 d\u00f3lares diarios<\/li><li>El presupuesto m\u00ednimo para grupos de anuncios es de 20 d\u00f3lares diarios.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En los \u00faltimos a\u00f1os, TikTok se ha convertido en una de las redes sociales m\u00e1s populares y muchas marcas apuestan por estar en ella. \u00bfQuieres crear una <a href=\"https:\/\/ibo.pe\/blog\/las-mejores-herramientas-gratuitas-para-gestion-de-redes-sociales\/\">estrategia en redes sociales<\/a>? En IBO, contamos con <a href=\"https:\/\/ibo.pe\/servicios\/social-media\"><strong>especialistas en Social Media<\/strong><\/a>, listos para ayudarte en tu pr\u00f3ximo proyecto. <a href=\"https:\/\/ibo.pe\/contacto\"><strong>Solicita m\u00e1s informaci\u00f3n<\/strong><\/a> con nuestros especialistas o <a href=\"https:\/\/api.whatsapp.com\/send\/?phone=51989148624&amp;text=Hola+estoy+interesado+en+conocer+los+servicios.&amp;type=phone_number&amp;app_absent=0\"><strong>cont\u00e1ctenos a trav\u00e9s de WhatsApp<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiktok es una de las redes sociales del momento, teniendo actualmente m\u00e1s de 1,023 millones de Tiktok es una de las redes sociales del momento, teniendo actualmente m\u00e1s\u2026<\/p>\n","protected":false},"author":1,"featured_media":4186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gu\u00eda para entender m\u00e1s sobre TikTok Ads y crear tus anuncios<\/title>\n<meta name=\"description\" content=\"Conoce m\u00e1s sobre Tiktok Ads y c\u00f3mo puede ayudarte a crear anuncios m\u00e1s personalizados para tu empresa. Cont\u00e1ctenos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda para entender m\u00e1s sobre TikTok Ads y crear tus anuncios\" \/>\n<meta property=\"og:description\" content=\"Conoce m\u00e1s sobre Tiktok Ads y c\u00f3mo puede ayudarte a crear anuncios m\u00e1s personalizados para tu empresa. Cont\u00e1ctenos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/\" \/>\n<meta property=\"og:site_name\" content=\"IBO\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-14T10:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-27T22:51:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2022\/09\/TikTok-Ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paul Zu\u00f1iga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Zu\u00f1iga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/\",\"url\":\"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/\",\"name\":\"Gu\u00eda para entender m\u00e1s sobre TikTok Ads y crear tus anuncios\",\"isPartOf\":{\"@id\":\"https:\/\/ibo.pe\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2022\/09\/TikTok-Ads.png\",\"datePublished\":\"2022-09-14T10:13:00+00:00\",\"dateModified\":\"2022-09-27T22:51:31+00:00\",\"author\":{\"@id\":\"https:\/\/ibo.pe\/blog\/#\/schema\/person\/8765de1eb04c88478cac487372375d6c\"},\"description\":\"Conoce m\u00e1s sobre Tiktok Ads y c\u00f3mo puede ayudarte a crear anuncios m\u00e1s personalizados para tu empresa. Cont\u00e1ctenos.\",\"breadcrumb\":{\"@id\":\"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/#primaryimage\",\"url\":\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2022\/09\/TikTok-Ads.png\",\"contentUrl\":\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2022\/09\/TikTok-Ads.png\",\"width\":\"700\",\"height\":\"400\",\"caption\":\"TikTok Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/ibo.pe\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gu\u00eda para entender m\u00e1s sobre TikTok Ads y crear tus anuncios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ibo.pe\/blog\/#website\",\"url\":\"https:\/\/ibo.pe\/blog\/\",\"name\":\"IBO\",\"description\":\"Somos una agencia de marketing digital especializada en estrategias digitales para posicionar a todo tipo de negocio en internet y conseguir resultados extraordinarios.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ibo.pe\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ibo.pe\/blog\/#\/schema\/person\/8765de1eb04c88478cac487372375d6c\",\"name\":\"Paul Zu\u00f1iga\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ibo.pe\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b4f14cb9d9d12a445b91a477b3cf143c91ca7da26f03b6815b159c10ce2e2c74?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b4f14cb9d9d12a445b91a477b3cf143c91ca7da26f03b6815b159c10ce2e2c74?s=96&d=mm&r=g\",\"caption\":\"Paul Zu\u00f1iga\"},\"url\":\"https:\/\/ibo.pe\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gu\u00eda para entender m\u00e1s sobre TikTok Ads y crear tus anuncios","description":"Conoce m\u00e1s sobre Tiktok Ads y c\u00f3mo puede ayudarte a crear anuncios m\u00e1s personalizados para tu empresa. Cont\u00e1ctenos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/","og_locale":"es_ES","og_type":"article","og_title":"Gu\u00eda para entender m\u00e1s sobre TikTok Ads y crear tus anuncios","og_description":"Conoce m\u00e1s sobre Tiktok Ads y c\u00f3mo puede ayudarte a crear anuncios m\u00e1s personalizados para tu empresa. Cont\u00e1ctenos.","og_url":"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/","og_site_name":"IBO","article_published_time":"2022-09-14T10:13:00+00:00","article_modified_time":"2022-09-27T22:51:31+00:00","og_image":[{"width":700,"height":400,"url":"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2022\/09\/TikTok-Ads.png","type":"image\/png"}],"author":"Paul Zu\u00f1iga","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Paul Zu\u00f1iga","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/","url":"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/","name":"Gu\u00eda para entender m\u00e1s sobre TikTok Ads y crear tus anuncios","isPartOf":{"@id":"https:\/\/ibo.pe\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/#primaryimage"},"image":{"@id":"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/#primaryimage"},"thumbnailUrl":"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2022\/09\/TikTok-Ads.png","datePublished":"2022-09-14T10:13:00+00:00","dateModified":"2022-09-27T22:51:31+00:00","author":{"@id":"https:\/\/ibo.pe\/blog\/#\/schema\/person\/8765de1eb04c88478cac487372375d6c"},"description":"Conoce m\u00e1s sobre Tiktok Ads y c\u00f3mo puede ayudarte a crear anuncios m\u00e1s personalizados para tu empresa. Cont\u00e1ctenos.","breadcrumb":{"@id":"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/#primaryimage","url":"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2022\/09\/TikTok-Ads.png","contentUrl":"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2022\/09\/TikTok-Ads.png","width":"700","height":"400","caption":"TikTok Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/ibo.pe\/blog\/guia-para-entender-mas-sobre-tiktok-ads-y-crear-tus-anuncios\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ibo.pe\/blog\/"},{"@type":"ListItem","position":2,"name":"Gu\u00eda para entender m\u00e1s sobre TikTok Ads y crear tus anuncios"}]},{"@type":"WebSite","@id":"https:\/\/ibo.pe\/blog\/#website","url":"https:\/\/ibo.pe\/blog\/","name":"IBO","description":"Somos una agencia de marketing digital especializada en estrategias digitales para posicionar a todo tipo de negocio en internet y conseguir resultados extraordinarios.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ibo.pe\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ibo.pe\/blog\/#\/schema\/person\/8765de1eb04c88478cac487372375d6c","name":"Paul Zu\u00f1iga","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ibo.pe\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b4f14cb9d9d12a445b91a477b3cf143c91ca7da26f03b6815b159c10ce2e2c74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4f14cb9d9d12a445b91a477b3cf143c91ca7da26f03b6815b159c10ce2e2c74?s=96&d=mm&r=g","caption":"Paul Zu\u00f1iga"},"url":"https:\/\/ibo.pe\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/posts\/4174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/comments?post=4174"}],"version-history":[{"count":2,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/posts\/4174\/revisions"}],"predecessor-version":[{"id":4176,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/posts\/4174\/revisions\/4176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/media\/4186"}],"wp:attachment":[{"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/media?parent=4174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/categories?post=4174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ibo.pe\/blog\/wp-json\/wp\/v2\/tags?post=4174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}