{"id":4180,"date":"2022-09-19T10:16:00","date_gmt":"2022-09-19T10:16:00","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=4180"},"modified":"2022-09-27T22:51:16","modified_gmt":"2022-09-27T22:51:16","slug":"que-es-creator-economy-y-como-aumentan-su-exito","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/que-es-creator-economy-y-como-aumentan-su-exito\/","title":{"rendered":"\u00bfQu\u00e9 es creator economy\u00a0y c\u00f3mo aumentan su \u00e9xito?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En los \u00faltimos a\u00f1os, la <strong>creaci\u00f3n de contenido <\/strong>ha ido aumentando m\u00e1s y m\u00e1s en las redes sociales. De hecho, actualmente, podemos ver a influencers que son creadores de contenido. Sin embargo, la econom\u00eda involucrada en este proceso digital ha logrado generar millones de d\u00f3lares. Es aqu\u00ed donde la <strong>creator economy<\/strong> comienza a tomar m\u00e1s sentido. \u00bfTe interesa saber m\u00e1s sobre este nuevo tema?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es creator economy?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este t\u00e9rmino empieza a surgir cuando la <a href=\"https:\/\/ibo.pe\/servicios\/marketing-de-contenidos\"><strong>creaci\u00f3n de contenido<\/strong><\/a> comienza a obtener ganancias de creadores independientes. De hecho, para ser m\u00e1s espec\u00edficos, se puede monetizar en l\u00ednea a trav\u00e9s de la creaci\u00f3n de contenido. \u00bfY qui\u00e9nes pueden obtener este beneficio? Esto incluye a todas las empresas que generen contenido, software y herramientas que ayuden a cumplir con este objetivo, y as\u00ed <strong>generar monetizaci\u00f3n en plataformas digitales<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo funciona la econom\u00eda del creador?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como hemos explicado, la <strong>creator economy<\/strong> incluye a todos los que crean y consumen contenido en <a href=\"https:\/\/ibo.pe\/blog\/10-plataformas-digitales-mas-usadas-en-tiempos-del-covid-19\/\"><strong>plataformas digitales<\/strong><\/a>. Por ejemplo, podemos incluir a creadores, consumidores, anunciantes, influencers, y otros. Esta es una cadena donde los creadores generan materia para quienes consuman, y de esta manera hayan anunciantes que puedan pagar por hacer promoci\u00f3n de productos a trav\u00e9s de publicidades patrocinadas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Plataformas para crear contenido monetizado<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Son m\u00e1s las plataformas que son usadas para crear contenido para monetizar. Aunque con el<strong> impacto de la Covid-19<\/strong>, hubo m\u00e1s usuarios que participaron activamente en plataformas digitales como <a href=\"https:\/\/ibo.pe\/blog\/las-mejores-herramientas-gratuitas-para-gestion-de-redes-sociales\/\">redes sociales<\/a>. Ya para 2022, <a href=\"https:\/\/www.instagram.com\/\"><strong>Instagram<\/strong><\/a> se ha posicionado como una de las plataformas para monetizar. Le sigue <a href=\"https:\/\/www.youtube.com\/?hl=ES\"><strong>YouTube<\/strong><\/a>, que cuenta con m\u00e1s de 12 millones de creadores: y <a href=\"https:\/\/www.twitch.tv\/\"><strong>Twitch<\/strong><\/a> con 2 millones de creadores a tiempo completo.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo se puede ganar dinero con esta metodolog\u00eda?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La verdad es que la creaci\u00f3n de contenido se ha vuelto un negocio y m\u00e1s creadores est\u00e1n apostando por esta manera de monetizar, pero aqu\u00ed te contamos c\u00f3mo se puede lograr:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Colaboraci\u00f3n de marca:<\/strong> A trav\u00e9s de este m\u00e9todo, se puede generar m\u00e1s ingresos, ya que hay empresas que pagan por una tarifa al creador por anunciar productos o servicios en sus redes sociales. De hecho, este m\u00e9todo es m\u00e1s conocido como el marketing de influencers.&nbsp;<\/li><li><strong>Publicidad: <\/strong>Hemos visto miles de videos de anuncios en YouTube. Esta es una forma de obtener ganancias, ya que las empresas colocan anuncios en videos. Es as\u00ed que, cuando m\u00e1s videos sean vistos, el creador podr\u00e1 obtener m\u00e1s dinero.&nbsp;<\/li><li><strong>Suscripci\u00f3n y monetizaci\u00f3n: <\/strong>Tambi\u00e9n se puede ganar dinero a trav\u00e9s de plataformas de suscripci\u00f3n.Pero, debes conocer con cu\u00e1nto dinero se queda la plataforma por el consumo de tu contenido.&nbsp;<\/li><li><strong>Ecommerce: <\/strong>Vender productos de manera online tambi\u00e9n puede ayudarte a generar dinero, y hay plataformas como Amazon, eBay. Shopify y m\u00e1s.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puedes generar dinero a trav\u00e9s de :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Patrocinios<\/li><li>Eventos online<\/li><li>Venta de contenidos digitales<\/li><li>E-sports<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>La creaci\u00f3n de contenidos digitales est\u00e1n mejorando para m\u00e1s marcas. En IBO, <a href=\"https:\/\/ibo.pe\/\"><strong>agencia de marketing digital en Lima<\/strong><\/a>, te ayudamos a mejorar el <a href=\"https:\/\/ibo.pe\/servicios\/marketing-de-contenidos\"><strong>marketing de contenidos<\/strong><\/a> en sus plataformas digitales. <a href=\"https:\/\/ibo.pe\/contacto\"><strong>Cont\u00e1ctenos<\/strong><\/a> para m\u00e1s informaci\u00f3n o solicita una consultor\u00eda para brindarte una asesor\u00eda personalizada.&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos a\u00f1os, la creaci\u00f3n de contenido ha ido aumentando m\u00e1s y m\u00e1s en las redes sociales. De hecho, actualmente, podemos ver a influencers que son creadores\u2026<\/p>\n","protected":false},"author":1,"featured_media":4199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-4180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es creator economy\u00a0y c\u00f3mo aumentan su \u00e9xito?<\/title>\n<meta name=\"description\" content=\"Aqu\u00ed te contamos m\u00e1s sobre creator economy\u00a0y c\u00f3mo est\u00e1 ayudando a monetizar. Obt\u00e9n m\u00e1s informaci\u00f3n aqu\u00ed. 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