{"id":4268,"date":"2022-10-14T00:52:00","date_gmt":"2022-10-14T00:52:00","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=4268"},"modified":"2022-10-20T00:54:51","modified_gmt":"2022-10-20T00:54:51","slug":"por-que-son-importantes-las-redes-sociales-para-los-e-commerce","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/por-que-son-importantes-las-redes-sociales-para-los-e-commerce\/","title":{"rendered":"\u00bfPor qu\u00e9 son importantes las redes sociales para los e-commerce?\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El confinamiento tras la pandemia de la Covid-19 hizo que las compras online se incrementaran y las <strong>redes sociales<\/strong> jugaron un papel muy importante, lo que hace que tener presencia ah\u00ed es fundamental para un <strong>e-commerce. <\/strong>Adem\u00e1s, hay que tener en cuenta que muchas personas prefieren comprar desde la comodidad de casa en vez de asistir a un local de manera presencial. Si a\u00fan no est\u00e1s muy convencido de tener presencia en alguna red social, aqu\u00ed te vamos a mostrar cu\u00e1l es la importancia de las <strong>redes sociales en un e-commerce<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las redes sociales van a construir la imagen de tu e-commerce<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay estudios que demuestran que el 83% de usuarios que est\u00e1n presentes en Instagram han afirmado que en esta <strong>red social<\/strong> descubren marcas nuevas y productos novedosos. Si te animas a aprovechar las oportunidades que brinda, puedes construir la imagen de tu <strong>e-commerce.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Con las redes sociales puede enviar tr\u00e1fico a tu sitio web<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Redes sociales<\/strong> como Facebook o <a href=\"https:\/\/ibo.pe\/blog\/auditoria-de-redes-sociales-que-es-y-como-hacerla\/\">Instagram<\/a> tienen opciones de colocar botones que redireccionan al sitio web que uno desea. De esta manera, puedes crear contenido llamativo con un \u201ccall to action\u201d claro para que los usuarios visiten directamente tu e-commerce y as\u00ed incremente el tr\u00e1fico org\u00e1nico.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tus clientes van a estar actualizados sobre tu marca<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con el uso de <strong>redes sociales para tu e-commerce<\/strong> vas a tener actualizado a tu p\u00fablico respecto a nuevos lanzamientos, promociones, alg\u00fan evento especial etc. Ten en cuenta que los usuarios suelen ingresar a las redes de una marca y verifican si tienen publicaciones recientes o antiguas para sentir mayor confianza.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vas a tener un mejor monitoreo sobre tu reputaci\u00f3n\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tener presencia en <strong>redes sociales<\/strong> ayuda a detectar r\u00e1pidamente si hay alg\u00fan caso de clientes insatisfechos que han dejado comentarios negativos. Este tipo de situaciones deben ser atendidas de inmediato, pues la reputaci\u00f3n de la marca se pone en riesgo. Tambi\u00e9n, vas a tener la oportunidad de responder comentarios positivos para as\u00ed mejorar tu relaci\u00f3n con tus seguidores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las <strong>redes sociales para un e-commerce <\/strong>son realmente eficientes para aumentar la visibilidad y si se aplica una buena estrategia, se logra crear una comunidad fidelizada que siempre va a estar interactuando. Esto es de bastante ayuda para ganar m\u00e1s seguidores y clientes de manera org\u00e1nica.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Aumenta las ventas con ayuda de las redes sociales para e-commerce. Somos IBO, <a href=\"https:\/\/ibo.pe\/servicios\/social-media\"><strong>agencia de Social Media en Lima<\/strong><\/a>. Somos tus mejores aliados para mejorar tus redes sociales y potenciar tu e-commerce. Cu\u00e9ntanos m\u00e1s sobre tu proyecto digital para orientarte. <a href=\"https:\/\/ibo.pe\/contacto\"><strong>Cont\u00e1ctenos<\/strong><\/a> para m\u00e1s informaci\u00f3n.\u00a0<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>El confinamiento tras la pandemia de la Covid-19 hizo que las compras online se incrementaran y las redes sociales jugaron un papel muy importante, lo que hace que\u2026<\/p>\n","protected":false},"author":1,"featured_media":4271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 son importantes las redes sociales para los e-commerce?\u00a0<\/title>\n<meta name=\"description\" content=\"Conoce por qu\u00e9 las redes sociales para e-commerce pueden ser de mucha ayuda para aumentar tus ventas. 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