{"id":44,"date":"2018-05-10T18:58:40","date_gmt":"2018-05-10T18:58:40","guid":{"rendered":"https:\/\/ibo.pe\/blog\/?p=44"},"modified":"2020-11-26T19:33:07","modified_gmt":"2020-11-26T19:33:07","slug":"que-es-inbound-marketing-empresa","status":"publish","type":"post","link":"https:\/\/ibo.pe\/blog\/que-es-inbound-marketing-empresa\/","title":{"rendered":"\u00bfQu\u00e9 es el inbound marketing y c\u00f3mo puede ayudar a mi empresa?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El<\/span><b> inbound marketing<\/b><span style=\"font-weight: 400;\"> contin\u00faa siendo una de las m\u00e1s grandes tendencias en el marketing digital, ya que usa una metodolog\u00eda que se adapta muy bien con los nuevos tipos de consumidores. Este busca enamorar a los usuarios y ofrecerles lo que necesitan en el momento adecuado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bf<\/span><b>Qu\u00e9 es el inbound marketing<\/b><span style=\"font-weight: 400;\">? \u00bfEn qu\u00e9 consiste la <\/span><a href=\"https:\/\/ibo.pe\/metodologia\"><b>metodolog\u00eda del inbound marketing<\/b><\/a><span style=\"font-weight: 400;\">? <\/span><span style=\"font-weight: 400;\">IBO, <\/span><a href=\"https:\/\/ibo.pe\/\"><b>agencia de marketing digital en Lima<\/b><\/a><span style=\"font-weight: 400;\">, resuelve estas y m\u00e1s preguntas, a continuaci\u00f3n.<\/span><\/p>\n<h2><strong>\u00bfQu\u00e9 es el inbound marketing?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">El<strong> inbound marketing<\/strong> es una metodolog\u00eda que consiste en hacer que el usuario encuentre tu empresa en todo el proceso de compra. Todo ello, con el objetivo de influir en la decisi\u00f3n de compra hasta el punto de fidelizar al cliente, ofreci\u00e9ndole contenido original y \u00fatil. La idea es que tus potenciales clientes encuentren tu empresa en los diferentes canales digitales, tales como: redes sociales, motores de b\u00fasqueda, blogs, etc.<\/span><\/p>\n<h2><strong>Ventajas del inbound marketing<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aumenta el tr\u00e1fico cualificado a tu web.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aumenta los contactos cualificados.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Potencia la imagen de tu marca.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing menos intrusivo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fideliza a tus clientes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Genera engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aumenta tus ventas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aumenta los leads.<\/span><\/li>\n<\/ul>\n<h2><strong>Etapas de la metodolog\u00eda del inbound marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Las etapas son 4: Atraer, Convertir, Cerrar y Deleitar. Te explicaremos cada una de ellas.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50 size-full\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/metodologia-inbound-marketing.jpg\" alt=\"metodologia inbound marketing\" width=\"583\" height=\"329\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/metodologia-inbound-marketing.jpg 583w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/metodologia-inbound-marketing-300x169.jpg 300w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><\/p>\n<h3><strong>1. Atraer para generar tr\u00e1fico web<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">En esta primera etapa la finalidad es <strong>generar tr\u00e1fico web<\/strong> de usuarios con un alto grado de conversi\u00f3n. Se trata de crear contenido atractivo y de valor que se encuentre f\u00e1cil, r\u00e1pido y justo en el momento que tu p\u00fablico lo necesite. El contenido no solamente debe resolver las preguntas de los usuarios sino tambi\u00e9n impactarlos. Para ello, se aplica el <\/span><a href=\"https:\/\/ibo.pe\/servicios\/marketing-de-contenidos\"><b>marketing de contenidos<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/ibo.pe\/servicios\/seo-posicionamiento-web-en-buscadores\"><b>SEO Posicionamiento en buscadores<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/ibo.pe\/servicios\/social-media\"><b>social media<\/b><\/a><span style=\"font-weight: 400;\">, etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51 size-full\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/atraer-inbound.jpg\" alt=\"atraer inbound\" width=\"320\" height=\"263\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/atraer-inbound.jpg 320w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/atraer-inbound-300x247.jpg 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/p>\n<h3><strong>2. Convertir en oportunidades de venta<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Una vez que hayas atra\u00eddo a tus potenciales clientes, el siguiente paso ser\u00e1 <strong>convertirlos en oportunidades de venta<\/strong>. \u00bfC\u00f3mo hacerlo? En principio, la conversi\u00f3n debe ser c\u00f3moda y sencilla para el usuario, por lo que es importante darles las alternativas necesarias y responder a todas sus consultas o dudas. Usa las siguientes herramientas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Formulario: Abstrae sus datos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chat: Comun\u00edcate y resuelve todas las dudas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CRM: Haz seguimiento.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-52 size-full\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/convertir-inbound.jpg\" alt=\"convertir inbound\" width=\"336\" height=\"274\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/convertir-inbound.jpg 336w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/convertir-inbound-300x245.jpg 300w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><\/p>\n<h3><strong>3. Cerrar la venta<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">En esta fase es cuando las oportunidades de ventas se convierten en clientes. Luego de conseguir una base de datos con contactos interesados, hay que administrarlos en un <strong>CRM o herramientas de automatizaci\u00f3n<\/strong>. Es as\u00ed, que podr\u00e1s crear un flujo de contenidos automatizado para todo el ciclo de compra. Finalmente, se medir\u00e1 el grado de inter\u00e9s del usuario para saber en qu\u00e9 momento cerrar la venta.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-53 size-full\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/cerrar-inbound.jpg\" alt=\"cerrar inbound\" width=\"324\" height=\"271\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/cerrar-inbound.jpg 324w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/cerrar-inbound-300x251.jpg 300w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/><\/p>\n<h3><strong>4. Deleitar para fidelizar a tus clientes\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Finalmente, en esta etapa tendr\u00e1s que <strong>fidelizar a tus clientes<\/strong> para que te vuelvan a comprar, te recomienden con sus contactos y te sigan. Para ello, ser\u00e1 fundamental tenerlos siempre contentos, ofreciendo informaci\u00f3n interesante y buenas experiencias. Recuerda que ahora la expectativa de tu cliente ser\u00e1 m\u00e1s alta.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54 size-full\" src=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/deleitar-inbound.jpg\" alt=\"deleitar inbound\" width=\"328\" height=\"262\" srcset=\"https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/deleitar-inbound.jpg 328w, https:\/\/ibo.pe\/blog\/wp-content\/uploads\/2018\/05\/deleitar-inbound-300x240.jpg 300w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/p>\n<p>Sin duda, el <strong>Inbound Marketing<\/strong> puede darte buenos resultados siempre y cuando realices una adecuada estrategia de la mano de un equipo capacitado con experiencia.<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Si quieres aumentar tus ventas, obtener mayor visibilidad o fidelizar a tus clientes,\u00a0<\/span><span style=\"font-weight: 400;\">IBO,<\/span> <a href=\"https:\/\/ibo.pe\/\"><span style=\"font-weight: 400;\"><strong>agencia de marketing digital<\/strong>,<\/span><\/a><span style=\"font-weight: 400;\"> cuenta con <\/span><a href=\"https:\/\/ibo.pe\/servicios\"><span style=\"font-weight: 400;\">soluciones de marketing digital<\/span><\/a><span style=\"font-weight: 400;\"> adaptadas a las necesidades de tu negocio. <\/span><a href=\"https:\/\/ibo.pe\/contacto\"><span style=\"font-weight: 400;\">Contacta ahora<\/span><\/a><span style=\"font-weight: 400;\"> y con mucho gusto agendamos una visita.<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>El inbound marketing contin\u00faa siendo una de las m\u00e1s grandes tendencias en el marketing digital, ya que usa una metodolog\u00eda que se adapta muy bien con los nuevos\u2026<\/p>\n","protected":false},"author":1,"featured_media":68,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[10],"class_list":["post-44","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inbound-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el inbound marketing y c\u00f3mo puede ayudar a mi empresa?<\/title>\n<meta name=\"description\" content=\"Te explicamos todo lo que debes conocer sobre el inbound marketing: metodolog\u00eda, ventajas y m\u00e1s. 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